Training & Support Initial Training Initially franchise distributors receive a 2-day training at the Armstrong McCall Support Center. Additional assistance from the Support Center includes: Regional training in consultative selling Field sales managers & sales meetings Product knowledge DVDs Distributor-only secure website Innovative Promotions & Merchandising Through close management of franchise operations, Armstrong McCall benefits from a cohesive system where franchises focus on specific promotions. The Support Center provides innovative promotions and incentives such as: Commissioned show sales VIP sales Seasonal in-store sales Store merchandising Monthly print advertising Customer education coordination Extensive Advertising Support Our major marketing piece is the monthly Armstrong McCall Shopping Guide, which features monthly deals on hair, nail and skin care products, as well as shears, appliances and equipment. This monthly print advertising also highlights upcoming shows and product usage classes. Currently, over 280,000 hairdressers, nail techs, estheticians and massage therapists receive this full-color oversize advertisement. Each franchise store also receives 150 issues of the magazine monthly at no extra cost. The marketing piece facilitates customer connection and keeps our franchise distributors on the industry’s cutting edge. Commitment to Customer Education Armstrong McCall emphasizes product knowledge and education. While sales are extremely important, we are a sales-through-education company, holding over 1,500 classes annually in our stores and salons. The Support Center assists franchises with coordinating customer education and hosts regional trade shows for our franchises and their customers to attend regularly. We pride ourselves in being an education leader in our marketplace, firmly believing that the more professionals know about products and trends, the more products they will use, stock and retail to their salon customers.  NEXT