"Get Your Hair in the Game"
By Jaleesa Sargent
‘Tis the season for tailgate treats, touchdown dances, halftime entertainment and your favorite team dominating their competitors. Not only is it football season, but it's also an opportunity for your salon to offer months of high school, college and NFL football inspired contests and services. Here are some ideas on how to market your salon as the MVP this football season:
To the End Zone
Punch cards are a great way of increasing customer loyalty, so why not create a football themed loyalty punch card? This punch card can include “plays” for clients to complete. Assign each task a specific amount of points or “yards gained”. At the end of football season, whoever is closest to the end zone wins a free service. This contest can run all the way through football season and offers your salon a good way to increase ROI.
Show Your True (Team) Colors
If your community is full of die-hard sports fans, then this contest will be a win for your salon. Show Your True (Team) Colors is the perfect incentive for your stylists that will allow them to flex their creative coloring or brilliant barbering skills.
Shop at your local Armstrong McCall store.
Posted September 5, 2019
• Create either a sports themed look (temporary color, shaving team logo/jersey numbers/players on faded haircuts, etc)
• Football themed display in each stylist station
• Post each look or display on your salon’s Instagram page. Make sure to include what products were used in the caption to encourage sales
• Whoever receives the most likes wins an incentive (i.e. pair of football tickets, new clippers, etc)