Innovative Color Technology from Wella®

Actress Sophie Turner

Allow your clients to experience significantly less hair damage, color after color*, with Wella Professionals new KOLESTON PERFECT ME+.

*Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology.

Wella Professionals’ technical advancement soars to new heights with the introduction of KOLESTON PERFECT with ME+. It is the first and only professional hair color brand to feature breakthrough technologies, Pure Balance Technology and ME+. But, what does this mean?

Pure Balance Technology

The Pure Balance Technology is designed to deactivate impurities, such as metals present in hair, to help minimize the formation of free radicals during the color formation. Free radicals are pesky little things that interfere with the color development process, but thanks to Pure Balance Technology, the result is even, pure color with natural depth and shine.

ME+ Technology

ME+ considerably reduces the risk of developing a new allergy to hair color.**

**FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy test 48h before each coloration. Strictly follow safety instructions and consult wella.com. If you have ever experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blonde and Deep Browns of the Koleston Perfect brand.

Best Practices with new KP ME+

Continue with the same mixing ratio using new Welloxon Developer and your color choice.

Application

Application – Mix your formula well. Ensure you use the same amount of color as before to achieve long lasting color results.

Gray Coverage

Gray Coverage – New color looks more reflective, but no need to use more color to achieve reliable results.

Oxidation

Oxidation – Some shades look different in how the color oxidizes due to the new ME+ molecule. Rest assured the color results will be as you normally expect.

Easier & Faster Rinsing

Easier & Faster Rinsing - Emulsify the color crème with water before rinsing to reduce skin staining. (Compared to Koleston Perfect)

Armstrong McCall® has everything you need for your coloring needs. Shop at your local Armstrong McCall store.

Posted February 22, 2019

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