Destination Lifestyle Malta 2018
What's better than hair education? How about learning from some of the world's most recognized hairstylists on beautiful Malta?! We're here to tell you about Kadus Professional's Destination Lifestyle 2018 and why you will want to mark your calendars for next year.
Kadus Professional is known as a trusted partner for self-reliant stylists and small salon owners everywhere – loved around the world for their consistent, vibrant, reliable results. In an effort to promote their global industry event, while also wanting to remain true to their mission to empower independent salon professionals, Kadus Professional held an online contest during the month of April, giving two participants a chance to win a trip to the Southern European island of Malta from June 19-21, 2018 for Destination Lifestyle. Those interested in entering were required to demonstrate their technical skill and color creativity by posting onto their Instagram page a side-by-side, before-and-after photo of a color transformation achieved using all Kadus products. Participants were also required to follow Kadus Professional's Instagram account (@kadusprousa) and include #MyKadusMakeover within the photo's caption. The top ten photos with the most "likes" were chosen as finalists.
When it came time to select the two winners, Kadus enlisted the help of master stylists and industry experts Cherin Choi, Kathy Nunez and Eric Vaughn. The judges were looking for the following criteria: hair craftsmanship skills, originality, use of Kadus Professional color products and overall creativity. On May 30, 2018, it was announced that California based blonding expert Kelly Naso and Houston born vivids specialist and educator Wes Palmer were selected as the winners of the #MyKadusMakeover contest. It was time for them to pack their bags and hop on a plane because they were about to experience three days of adventure, networking, and education at Destination Lifestyle in Malta.
L to R: Wes Palmer, Kelly Naso, Cherin Choi, Eric Vaughn, Kathy Nunez, and CosmoProf® District Managers Dana Ranger and Victoria Diaz.
As soon as the airplane's wheels touched down in Valletta, the capital city of Malta, it became quite clear that sleep would need to be placed on the backburner because one didn't want to miss a thing. Designed with stylists in mind, the global industry event entranced attendees with high-energy hair demonstrations by Constantino de Tommaso, whose color creations were inspired by the soft hues found in nature.
Constantino de Tommaso (pictured far right) with his presentation models.
Also taking the stage, with bobby pins in hand and models at the ready, was the oh-so-delightful Patrick Cameron whose high energy and easy to follow upstyles kept the audience on the edge of their seat with a smile on their face. Patrick debuted his newest collection "Easy Classics" featuring styles that paired Hollywood glamour with the sexiness of tousled, undone curls.
Photo left: Patrick Cameron | Photo right: Candid shot of Patrick Cameron with his presentation models.
While there was plenty of education to enjoy, Kadus also provided attendees with free time to roam, explore and experience the true beauty of Malta – but if exploring wasn't your thing, there was the Color Switch Happy Hour! The color centric happy hour took place at the hotel's poolside bar and encouraged those who were looking to wet their whistle to craft their own delicious cocktail using knowledge of the color wheel and vibrantly dyed libations.
After three full days of absorbing hair artistry, as well as the beautiful culture of Malta, it was finally time to head home. Parting is such sweet sorrow, but we're already counting down the days till Destination Lifestyle 2019 in Morocco! We hope to see you there.
Say Cheese! Group photo of some of the attendees from Russia.
Find all of your favorite Kadus Professionals products at your local Armstrong McCall® store.
Posted July 3, 2018