Spring For Success

Tips how to grow your business and your community this season

  1. Increase engagement and visibility by running an Instagram Scavenger Hunt leading up to Easter on April 21st. Give your followers clues to images they must post and then award those who complete the hunt with a free service or gift item. Don’t forget to assign a hashtag to help maximize your page’s visibility.
  2. Earth Day is April 22nd. What a great opportunity to dedicate a day to giving back and helping to clean up your community or planting some trees. Partner with a local service organization to beautify the city you live in as a team-building opportunity.
  3. Mother’s Day on May 12th is projected to reach $23.1 billion in consumer spending, according to the National Retail Federation. The NRF also discovered that 29% of moms want to receive a gift of experience. So now is the time to start working with your Salon Consultant to plan your special promotions, gift options, experiences and other services for the mothers you serve and their loved ones.

 

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Promotional Ideas

Social Contest
Create a #TwinningWithMom social contest. Followers will post a photo of them dressed and styled like their mom, along with an entertaining story about how they are becoming more and more like her. Draw a winner for a free facial service with their mom.

Mother’s Day Blowout
Offer a gift certificate for a Mother’s Day Blowout featuring a relaxing scalp and neck massage and a glass of bubbly.

Prebook like a Mother
Encourage all moms to prebook their next appointment by offering them a 10% discount on their next service on Mother’s Day weekend.

Posted April 7, 2019

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