Extensive Advertising Support
Our major marketing piece is the monthly Armstrong McCall Shopping Guide, which features monthly deals on hair, nail and skin care products, as well as shears, appliances and equipment. This monthly print advertising also highlights upcoming shows and product usage classes. Currently, over 280,000 hairdressers, nail techs, estheticians and massage therapists receive this full-color oversize advertisement. Each franchise store also receives 150 issues of the magazine monthly at no extra cost. The marketing piece facilitates customer connection and keeps our franchise distributors on the industry’s cutting edge.
Commitment to Customer Education
Armstrong McCall emphasizes product knowledge and education. While sales are extremely important, we are a sales-through-education company, holding over 1,500 classes annually in our stores and salons. The Support Center assists franchises with coordinating customer education and hosts regional trade shows for our franchises and their customers to attend regularly. We pride ourselves in being an education leader in our marketplace, firmly believing that the more professionals know about products and trends, the more products they will use, stock and retail to their salon customers.