USA-010467
Elumen Play - Semi-Permanent Hair Color. Consumers want low commitment shades that they can change easily to follow trends.
Colors fade true to tone and can be removed.
-Repair effect for healthier looking hair.
-13 new shades with a creamy base for easy application: Yellow, Orange, Red, Pink, Violet, Blue, Green, Pastel Rose, Pastel Coral, Pastel Lavender, Pastel Mint, Black, Clear. -Eraser packets remove any shade for a clean base.