USA-028938
A demi-permanent cream with a gentle, no-ammonia acidic formula of 100% oxidative dyes.
Shades EQ Cream:
- Acidic pH
- Correct and add condition to overly-lightened or damaged hair
- Blend 50% gray with a deeper result
- Can be used to refresh all Redken permanent haircolor
Shades EQ Cover Plus:
- Up to 75% gray coverage with demi-permanent results
- Subtle brightening effect for more visible reflect
- Maximum vibrancy with high reflective shades
- Mix in a 1:1 ratio with 10 vol. Pro-oxide Cream Developer
- May be applied with a bowl and brush or bottle
- Shades EQ may be diluted with Shades EQ Cream Clear to lessen intensity or customize any shade
- Process at room temperature for 20 minutes or up to 30 minutes for optimal gray blending
- Follow with Color Extend Shampoo and Conditioner
- Use Shades EQ Cream Clear alone for added shine or to lock previous color. Mix with other shades for less color deposit
- Shades EQ Cover Plus Clear can be used alone for added shine with a subtle brightening effect. Mix with other shades for less color deposit
Pro Tip: Rich cream consistency and 100% oxidative dyes subtly brighten for up to 1 – 1 ½ levels of lift and up to 75% gray blending with demi-permanent results. Shades EQ Cover Plus should always be mixed with 10 Volume Pro-oxide Cream Developer.
- No-ammonia formula.
- 100% oxidative dyes provide maximum longevity.
- Rich cream consistency for more precise techniques, including lowlighting and color blocking.
Acidic pH: ensures gentle processing for outstanding condition and shine
No-Ammonia No-Lift Technology: minimizes cuticle damage
100% Oxidative Dyes: rich, deep, long-lasting color
Pomegranate Oil, Rice Protein & Conditioning Polymer: help protect, moisturize and nourish hair fiber
