What do you get when you combine a legacy of Joico’s super-charged hair repair and the power of damage control in a single, extraordinary product? Meet the Defy Damage KBOND20 Power Masque, Joico's brand-new, bond-building treatment that doubles down on technology for 5X stronger* hair. KBOND20 represents a combination of 18 amino acids found naturally in hair, plus, moringa seed oil, and our protective lipid for improved surface feel. This strength-building masque delivers transformative results in a single treatment.


*Against combing breakage on damaged hair during heat styling.

Joico's powerhouse of a masque springs into action whenever hair requires a little extra TLC.

1. Cleanse hair with Defy Damage Protective Shampoo.
2. Apply KBOND20 to damp hair.
3. Leave in 2-5 minutes.
4. Rinse.

As Joico's most powerful bond builder in the Defy Damage collection, this strength-building masque delivers transformative results in a single treatment.

• 5X stronger* hair in one use
• Builds & protects bonds**
• Rich hydration
• Instantly detangles
• Normalizes pH
• Color safe
• Animal test-free
• Paraben-free (not for use in EU)

*Against combing breakage on damaged hair during heat styling.
**Protects hair from mechanical, thermal, and environmental damage.

Aqua (Water, Eau), Butylene Glycol, Dimethicone, Sorbitol, Behenyl Alcohol, Stearyl Alcohol, Behentrimonium Chloride, Cetyl Alcohol, Glyceryl Oleate, Parfum (Fragrance), Aminopropyl Dimethicone, Isopropyl Alcohol, Phenoxyethanol, Stearyl Dihydroxypropyldimonium Oligosaccharides, Steartrimonium Chloride, Octyldodecanol, Propylene Glycol, Arginine, Cocos Nucifera (Coconut) Oil, Moringa Oleifera Seed Oil, Citric Acid, Dipropylene Glycol, Peg-6 Methyl Ether Dimethicone, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Peg-90m, Phosphatidylcholine, Glycerin, Arginine Hcl, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Avena Sativa (Oat) Peptide, Rosa Canina Fruit Oil, Benzyl Alcohol, Benzoic Acid, Sodium Benzoate, Tocopherol, Sodium Hydroxide, Citronellol, Alpha-isomethyl Ionone