Always on Trend. Always on Tone.

Celebrate the trending Color of the Year with rich, chocolate brown shades for deliciously deep results.

• Tone blondes and brunettes to achieve the perfect warm, natural hue
• Blend gray with added depth and warmth
• Save time with pre-blended shades to refresh from roots to ends

NEW Haute Chocolates:

• LEVELS 4 + 5: Rich, warm brown tones, perfect for dark chocolate results or gray blending.
• LEVELS 6 + 7: Mid-tone milk chocolate shades, great for root taps, low lighting and creating depth.
• LEVELS 8 + 9: Light, creamy tones, ideal for adding bronde dimension or transitioning to brunette.

The Demi Chocolate Shoppe Kit Includes:

• (1) - The Demi 4CH
• (1) - The Demi 5CH
• (1) - The Demi 8CH
• (1) - The Demi 9CH
• (2) - The Demi 6CH
• (2) - The Demi 7CH
• (1) - The Demi Chocolate Swatchbook Insert
• (1) - The Demi Chocolate Paper Chart
• (1) - Processing Liquid, 16.9 fl. oz.

• Mix The Demi shades in equal parts (1:1 ratio) with Paul Mitchell® Processing Liquid.
• Top Coat or First-Time Application:
  1. Divide dry hair into four segments.
  2. Take fine ¼-inch sections and apply The Demi formula from base to ends. Work through all 4 segments in the same way.
  3. Process for up to 20 minutes.
  4. Rinse, shampoo with Paul Mitchell® Color Protect® Post Color Shampoo and condition.
• Root Retouch:
  1. Divide dry hair into four segments.
  2. Take fine ¼-inch sections and retouch all of the regrowth. If the midlengths and ends need a refresh, pull the color through as needed for up to 20 minutes.
  3. Rinse, shampoo with Paul Mitchell® Color Protect® Post Color Shampoo and condition.
• Refresh during a permanent color retouch:
  1. Divide dry hair into four segments.
  2. Apply permanent color formula to the regrowth. Take fine, ¼-inch sections and complete all 4 segments. Set a timer based on permanent color directions.
  3. With about 20 minutes remaining, take ½-inch sections and apply The Demi formula to the midlengths and ends. Process for remaining time. (Consider porosity of midlengths and ends; adjust timing accordingly.)
  4. Rinse the retouch color first before rinsing the midlengths and ends. Then shampoo with Paul Mitchell® Color Protect® Post Color Shampoo and condition.
• Tone & Refine (Pre-Lightened):
  1. Divide towel-dried hair into four segments.
  2. Take fine, ¼-inch sections and apply The Demi formula to the base area first, then onto the midlengths and ends. If the hair is porous, add an equal amount of The Demi Clear + Paul Mitchell® Processing Liquid to your remaining mixture before pulling it through. Process up to 20 minutes.
  3. Rinse, shampoo with Paul Mitchell® Color Protect® Post Color Shampoo and condition.
• Gray Blending:
  1. For an initial application, follow the steps for Top Coat or First-Time Application.
  2. For retouching gray hair, follow the steps for Root Retouch Using The Demi.

The Demi Chocolate Shoppe Kit Includes:

• (1) - The Demi 4CH
• (1) - The Demi 5CH
• (1) - The Demi 8CH
• (1) - The Demi 9CH
• (2) - The Demi 6CH
• (2) - The Demi 7CH
• (1) - The Demi Chocolate Swatchbook Insert
• (1) - The Demi Chocolate Paper Chart
• (1) - Processing Liquid, 16.9 fl. oz.

4CH: Water (Aqua, Eau), Laureth-2, Oleic Acid, Propylene Glycol, Ethoxydiglycol, Isopropyl Alcohol, Dimethyl Isosorbide, Aminomethyl Propanol, Steareth-20, Sodium Laureth Sulfate, 2-Methylresorcinol, p-Phenylenediamine, PEG-12 Dimethicone, Lauryl Alcohol, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Di-C12-15 Alketh-4 Phosphate, Sodium Sulfite, Erythorbic Acid, Fragrance (Parfum), Myristyl Alcohol, Disodium EDTA, Hydrolyzed Soy Protein, Ceteth-2, Benzyl Salicylate, Hexyl Cinnamal, Citrus Limon (Lemon) Peel Oil, Limonene, Sodium Hydroxide, Phenoxyethanol
5CH: Water (Aqua, Eau), Laureth-2, Oleic Acid, Propylene Glycol, Ethoxydiglycol, Isopropyl Alcohol, Dimethyl Isosorbide, Aminomethyl Propanol, Steareth-20, Sodium Laureth Sulfate, PEG-12 Dimethicone, Lauryl Alcohol, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Di-C12-15 Alketh-4 Phosphate, Sodium Sulfite, Erythorbic Acid, Fragrance (Parfum), Myristyl Alcohol, Disodium EDTA, Hydrolyzed Soy Protein, Ceteth-2, Benzyl Salicylate, Hexyl Cinnamal, Citrus Limon (Lemon) Peel Oil, Limonene, Sodium Hydroxide, Phenoxyethanol, 2-Methylresorcinol, p-Phenylenediamine
6CH: Water (Aqua, Eau), Laureth-2, Oleic Acid, Propylene Glycol, Ethoxydiglycol, Isopropyl Alcohol, Dimethyl Isosorbide, Aminomethyl Propanol, Steareth-20, Sodium Laureth Sulfate, PEG-12 Dimethicone, Lauryl Alcohol, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Di-C12-15 Alketh-4 Phosphate, Sodium Sulfite, Erythorbic Acid, Fragrance (Parfum), Myristyl Alcohol, Disodium EDTA, Hydrolyzed Soy Protein, Ceteth-2, p-Phenylenediamine, Benzyl Salicylate, Hexyl Cinnamal, Citrus Limon (Lemon) Peel Oil, Limonene, Sodium Hydroxide, Phenoxyethanol, 2-Methylresorcinol, Resorcinol, p-Aminophenol
7CH: Water (Aqua, Eau), Laureth-2, Oleic Acid, Propylene Glycol, Ethoxydiglycol, Isopropyl Alcohol, Dimethyl Isosorbide, Aminomethyl Propanol, Steareth-20, Sodium Laureth Sulfate, PEG-12 Dimethicone, Lauryl Alcohol, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Di-C12-15 Alketh-4 Phosphate, Sodium Sulfite, Erythorbic Acid, Fragrance (Parfum), 2-Methylresorcinol, Myristyl Alcohol, Disodium EDTA, Hydrolyzed Soy Protein, Ceteth-2, p-Phenylenediamine, Benzyl Salicylate, Hexyl Cinnamal, Citrus Limon (Lemon) Peel Oil, Limonene, Sodium Hydroxide, Phenoxyethanol, p-Aminophenol, Resorcinol
8CH: Water (Aqua, Eau), Laureth-2, Oleic Acid, Propylene Glycol, Ethoxydiglycol, Isopropyl Alcohol, Dimethyl Isosorbide, Aminomethyl Propanol, Steareth-20, Sodium Laureth Sulfate, PEG-12 Dimethicone, Lauryl Alcohol, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Di-C12-15 Alketh-4 Phosphate, Sodium Sulfite, Erythorbic Acid, Fragrance (Parfum), Myristyl Alcohol, Disodium EDTA, Hydrolyzed Soy Protein, Ceteth-2, p-Phenylenediamine, Benzyl Salicylate, Hexyl Cinnamal, Citrus Limon (Lemon) Peel Oil, Limonene, Sodium Hydroxide, Phenoxyethanol, 2-Methylresorcinol, p-Aminophenol
9CH: Water (Aqua, Eau), Laureth-2, Oleic Acid, Propylene Glycol, Ethoxydiglycol, Isopropyl Alcohol, Dimethyl Isosorbide, Aminomethyl Propanol, Steareth-20, Sodium Laureth Sulfate, PEG-12 Dimethicone, Lauryl Alcohol, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Di-C12-15 Alketh-4 Phosphate, Sodium Sulfite, Erythorbic Acid, Fragrance (Parfum), Myristyl Alcohol, Disodium EDTA, Hydrolyzed Soy Protein, Ceteth-2, p-Phenylenediamine, Benzyl Salicylate, Hexyl Cinnamal, Citrus Limon (Lemon) Peel Oil, Limonene, Sodium Hydroxide, Phenoxyethanol, 2-Methylresorcinol, p-Aminophenol
Processing Liquid: Aqua (Water, Eau), Hydrogen Peroxide, Polysorbate-80, Isopropyl C12-15-Pareth-9 Carboxylate, Polysorbate-20