Clairol Professional crème permanent color contains deep conditioning SOY4PLEX formula, for up to 2X more shine. Clairol Professional Premium Crème Hair Color gives you the freedom to confidently create a radiant personalized color that comes alive with a healthy shine. This hair color features a unique deep-conditioning Soy Complex that delivers high reflective shine. This crème hair color nourishes as it colors for deeply conditioned hair with smoothing properties.