USA-485551
ESSENSITY Ammonia-free Permanent Color Créme provides natural reflecting and intense colors, with up to 100% white hair coverage. Now you can empower those clients looking to integrate their free-from lifestyle into their hair and beauty rituals with ZERO compromises on the color result – all ESSENSITY color is free from ammonia, as well as:
- Silicones
- Synthetic mineral oil
- Parabens
- Chemical odors
- Fragrance
Virgin Hair Application:
- First apply to mid-lengths and ends (10 - 15 minutes).
- Then apply to the roots.
- Total processing time: 30 - 45 minutes.
- When processing time is completed, add a small amount of warm water, gently emulsify and then rinse off the color thoroughly with warm water until the water runs clear.
- Shampoo using BC Color Freeze Shampoo.
- Then apply BC Color Freeze Conditioner to help protect color from fading and leave hair shiny and healthy looking.
Re-Growth Application:
- First apply to the re-growth area (20 minutes).
- Then if necessary apply a fresh mixture to the mid-lengths and ends (Lightening shades (10-series): apply onto the re-growth area only.)
- Total processing time: 30 - 45 minutes.
- When processing time is completed, add a small amount of warm water, gently emulsify and then rinse off the color thoroughly with warm water until the water runs clear.
- Shampoo using BC Color Freeze Shampoo.
- Then apply BC Color Freeze Conditioner to help protect color from fading and leave hair shiny and healthy looking.
- Re-designed color pigments for precise tone direction and enhanced color intensity with true-to-tuft & true-to-natural results.
- Increased content of plant-based oils enhances the effective concentration of color pigments and active ingredients.
- Concentrated pigments and active ingredients penetrate the cortex more effectively for advanced performance.
- Plant-based oils seal in the color.
- The result: long-lasting color, natural intensity and pure softness.
Ammonia-free formula with Phytolipid Technology
