Illuminate, brighten and replenish blonde, bleached or silver color-treated hair. This next generation, sulfate-free revitalizing shampoo featuring pure violet pigment instantly cancels brassy and yellow tones while providing exceptionally gentle cleansing to brighten, maintain and protect your signature blonde shade.

- Wet hair, lather.
- Leave on for 1 - 2 minutes, or as needed.
- Rinse.
- Follow with SignatureBlonde™ Violet Condition.

-Proprietary sulfate-free, salt-free blend of 11 surfactants provides extra gentle cleansing with 96% color retention*
-Pure violet pigment instantly neutralizes brassy and yellow tones
-Brightens, illuminates and adds luminous, glossy shine
-Dramatically increases tensile strength and elasticity while nourishing and smoothing
-Provides unsurpassed color and heat protection up to 450�

* Color retention after ten washes using ColorProof Shampoo and Condition. Results may vary.

We are obsessed with excellence. We use only the finest, next generation, super luxury ingredients to deliver superior product performance that dramatically improves hair condition while maximizing color retention.
All color fades with time due to shampooing with harsh surfactants, heat styling and environmental factors such as exposure to UVA/UVB rays, which lessens the pigments deposited in hair causing fadeage and damage. ColorProof formulas resist fadeage and reverse damage by utilizing a proprietary combination of the newest technologically advanced ingredients fused together for unsurpassed performance including:
ADVANCED COLORLAST SYSTEMTM FEATURING CHROMAVEIL® & HELIOGENOL®
Breakthrough ingredients that together provide powerful full spectrum UVA/UVB color protection.
PROPRIETARY SULFATE-FREE/SALT-FREE BLEND OF 7 SURFACTANTS
Not all sulfate-free shampoos are created equal. ColorProof shampoos rise above utilizing an exclusive blend of the newest, super premium surfactants to deliver the most gentle cleansing possible with an explosively billowy lather that rinses clean and provides 96% color retention.* The result is clean, healthy hair with exceptional color vibrancy.
NANO TECHNOLOGY
Nano-sized particles (1/50,000 the size of a human hair) allow active ingredients to safely penetrate deeper into the hair shaft to strengthen, repair, add shine, increase color vibrancy and deliver maximum color and heat protection while dramatically improving hair condition like never before possible.
ANTI-AGING INGREDIENTS
A powerful blend of ingredients restore elasticity and tensile strength while adding exquisite shine, returning hair to its most youthful condition possible.
NEW FLEXSHIELD TECHNOLOGY
Revolutionary polymers shrink wrap hair for unsurpassed heat and color protection up to 450°.
PROTEIN POWER COMPLEX
Superior blend of proteins derived from potatoes and soybeans increase elasticity and tensile strength while repairing and restoring hair.
CERTIFIED ORGANIC BOTANICALS
Provide natural conditioning to balance, nourish, and protect.