Deeply pigmented and hydrating color depositing shampoo with bond rebuilder. Developed specifically for color-treated light to medium brown hair. No need to pre-bleach or lighten hair. Richest results on light brown hair. A subtle hint of color on medium to darker brown hair. Use to create new color or refresh color that has faded. Semi-permanent colors will easily transition back to brown. All products are plant-based, vegan and cruelty-free.