Celeb Luxury Colorwash® with Colorposit™ technology. The new category - a game changer in hair color adds rich color while cleansing with hi-conditioning results. These 10 fun Viral® Colorwash colors allow you to instantly wash in daring color or maintain your color in between salon appointments.

Viral® Fashion Color Care™ - inspired by personality color, it's the new hair color paradigm shift. Instant, creative, cost-effective with no mess. Viral Colorwash® with patent-pending, new advanced cleanse + Colorposit™ technology. 7 extreme colors + 3 pastels + 3 clears. To achieve purity of bold color, hair must be pre-lightened (bleached), to the palest blonde or white hair.

• Apply generous amount of colorwash evenly throughout wet hair, massage into a thick, rich lather
• For easiest detangling, run fingers through hair before and after rinsing colorwash from hair
• Rinse thoroughly with warm water, especially in nape area of neck
• For best results, follow with viral® blonditioner™ and viral® smoothing styler

Use the complete VIRAL® system as a regimen. Restores hair to a healthy, natural feel

• Instantly adds bold color hi-lather hi-conditioning to hair while gently cleansing
• Stops visible haircolor washout and fade between salon visits for fresh color always
• Maintains, corrects and boosts color brilliance
• Bold color on pre-lightened hair or jewel-tone on deeper colors
• To achieve purity of bold color, hair must be pre-lightened (bleached), to the palest blonde or white hair.

Aqua/Water, Lauramidopropyl Betaine, Sodium Cocoamphoacetate, Polyacrylate-1 Crosspolymer, Sodium Chloride, Capryloyl/Caproyl Methyl Glucamide, Citric Acid, Fragrance, Limonene, Silicone Quaternium-20, Guar Hydroxypropyltrimonium Chloride, Propylene Glycol, Glycerin, Trisodium Ethylenediamine Disuccinate, Sodium Benzoate, Potassium Sorbate, Hexylene Glycol, Synthetic Fluorphlogopite, Titanium Dioxide (CI 77891), Hydrolyzed Pea Protein, Phytantriol, Tin Oxide, Panthenol, Tris(Tetramethylhydroxypiperidinol) Citrate, Citral, Octadecyl Di-t-butyl-4-hydroxyhydrocinnamate, Linalool, Citronellol, Basic Red 51, Basic Brown 17 (CI 12251), Basic Yellow 87, Basic Orange 31, Basic Red 76, HC Blue No. 16, Basic Violet 2