At long last! Meet Joico® superhero hairspray that locks in your look for 7 days* while boosting shine! With our maximum hold and a touchable finish, NEW Hold Hero™ is "hair" to stay.

*vs. untreated hair exposed to high humidity

1. Shake well.
2. Spray 8-10 inches (20-24cm) from dry hair for hold and shine. Ideal for when you want ultra-firm, wind-resistant hold that locks in your look while also boosting shine.

• Hold Hero™ finishing spray is your two-in-one styling partner; it delivers our maximum, wind-resistant hold while boosting shine.
• 7 days of hold*
• 50% more shine**
• Wind resistant up to 25 mph
• No tacky, stiff feel
• No visible flakes on hair

*vs. untreated hair in high humidity conditions
**vs. untreated damaged hair"

ALCOHOL DENAT., HYDROFLUOROCARBON 152A, OCTYLACRYLAMIDE/ACRYLATES/BUTYLAMINOETHYL METHACRYLATE COPOLYMER, AQUA (WATER, EAU), AMINOMETHYL PROPANOL, NEOPENTYL GLYCOL DIHEPTANOATE, ISODODECANE, PARFUM (FRAGRANCE), TRIETHYL CITRATE, C12-15 ALKYL BENZOATE, PEG/PPG-17/18 DIMETHICONE, PENTAERYTHRITYL TETRACAPRYLATE/TETRACAPRATE, ETHYLHEXYL METHOXYCINNAMATE, AMP-ISOSTEAROYL HYDROLYZED WHEAT PROTEIN, MORINGA OLEIFERA SEED OIL, TOCOPHEROL, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES, ALPHA-ISOMETHYL IONONE.