Feel cool and confident with this new Ash blue shade that softly controls warmth of dominant pigments as hair is lifted. This must-have hue creates rich espresso brunettes, bittersweet cocoa tones, or dark smoky blondes. Perfect for guests who want to control unwanted warm tones and see natural results. Level 7 Ash blue is ideal for lifting light brunettes while controlling warmth or for adding icy tones to a dark blonde base.