USA-037976
The Demi – Ginger Spice shades. SPICE UP YOUR LIFE!
Just in time for fall, get into the season of everything spice with a sumptuous selection of Ginger Spice shades from The Demi. Three new tones (one joining the Natural Copper family, and two in Gold beige to expand the brand's existing range of Coppers and Reds) will add a spicy twist to pre-treated blonde and copper shades, ranging from delicious hues of golden butterscotch and warm ginger to swirls of peach and papaya. Just as the leaves begin to turn, guests can fall for an autumnal new shade and live the pumpkin spice dream.
- Mix The Demi shades in equal parts (1:1 ratio) with Paul Mitchell® Processing Liquid.
- Top Coat or First-Time Application:
- Divide dry hair into four segments.
- Take fine ¼-inch sections and apply The Demi formula from base to ends. Work through all 4 segments in the same way.
- Process for up to 20 minutes.
- Rinse, shampoo with Paul Mitchell® Color Protect® Post Color Shampoo and condition.
- Root Retouch:
- Divide dry hair into four segments.
- Take fine ¼-inch sections and retouch all of the regrowth. If the midlengths and ends need a refresh, pull the color through as needed for up to 20 minutes.
- Rinse, shampoo with Paul Mitchell® Color Protect® Post Color Shampoo and condition.
- Refresh during a permanent color retouch:
- Divide dry hair into four segments.
- Apply permanent color formula to the regrowth. Take fine, ¼-inch sections and complete all 4 segments. Set a timer based on permanent color directions.
- With about 20 minutes remaining, take ½-inch sections and apply The Demi formula to the midlengths and ends. Process for remaining time. (Consider porosity of midlengths and ends; adjust timing accordingly.)
- Rinse the retouch color first before rinsing the midlengths and ends. Then shampoo with Paul Mitchell® Color Protect® Post Color Shampoo and condition.
- Tone & Refine (Pre-Lightened):
- Divide towel-dried hair into four segments.
- Take fine, ¼-inch sections and apply The Demi formula to the base area first, then onto the midlengths and ends. If the hair is porous, add an equal amount of The Demi Clear + Paul Mitchell® Processing Liquid to your remaining mixture before pulling it through. Process up to 20 minutes.
- Rinse, shampoo with Paul Mitchell® Color Protect® Post Color Shampoo and condition.
- Gray Blending:
- For an initial application, follow the steps for Top Coat or First-Time Application.
- For retouching gray hair, follow the steps for Root Retouch Using The Demi.
- 10NC joins the existing 7NC shade.
- The NC family is formulated with a brown-to-tan background color and a copper tone.
- The new 10NC shade combines the lightest tan shade and copper to create a balanced, nearly papaya or pale orange sherbet tone that is beautifully soft.
- 10NC delivers a warm hint to the lightest color-treated or highlighted blonde tones. A kiss of warmth adds a soft summery glow—think peach gelato or papaya sorbet.
Aqua (Water, Eau), Laureth-2, Oleic Acid, Propylene Glycol, Ethoxydiglycol, Dimethyl Isosorbide, Isopropyl Alcohol, Aminomethyl Propanol, Steareth-20, Linoleic Acid, Sodium Lauryl Sulfate, Palmitic Acid, PEG-12 Dimethicone, p-Aminophenol, Lauryl Alcohol, Myristic Acid, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Di-C12-15 Alketh-4 Phosphate, Erythorbic Acid, Sodium Sulfite, Fragrance (Parfum), 2-Amino-3-Hydroxypyridine, Myristyl Alcohol, Disodium EDTA, 2-Methylresorcinol, Linolenic Acid, Stearic Acid, Resorcinol, Hydrolyzed Soy Protein, Ceteth-2, Benzyl Salicylate, m-Aminophenol, Hexyl Cinnamal, p-Phenylenediamine, Limonene, Linalool, Sodium Hydroxide, Phenoxyethanol, Eugenol.
