PRAVANA’s bestselling ChromaSilk VIVIDS collection introduces three cooler tone purple shades for levels 8+. These hues add modern depth and dimension to the current ChromaSilk purple spectrum—and mix seamlessly with other shades for endless customization. Vibrant color lasts up to 30 washes. For professional stylists looking to add cooler purple tones to their toolbox, PRAVANA’s new VIVID Purple Series gives them the freedom to create artistry without limits.