Use Keratin Shampoo to cleanse hair of all impurities and build-up from the hair and scalp by massaging into the hair from root to ends. Educate/inform the guest, the lower lather is due to lack of sulfates which help to protect color investment

-Low sulfate protects color fading due to frequent cleansing
-Rebuilds keratin bonds in damaged hair
-Dramatically improves elasticity and prevents against future breakage

WATER/AQUA/EAU, SODIUM METHYL COCOYL TAURATE, COCAMIDOPROPYL BETAINE, PROPYLENE GLYCOL, COCAMIDE MEA, GLYCOL DISTEARATE, HYDROLYZED KERATIN, HYDROLYZED SOY PROTEIN, PAN- THENOL, GLYCERIN, POLYQUATERNIUM-10, POLYQUATERNIUM-7, CITRIC ACID, PEG-4 LAURATE, SILICONE QUATERNIUM-16, AMODIMETHICONE, UNDECETH-11, BU- TYLOCTANOL, UNDECETH-5, C11-15 PARETH- 7, LAURETH-9, TETRASODIUM EDTA, IODOPROPYNYL BUTYLCARBAMATE, TRIDE- CETH-12, DMDM HYDANTOIN, SODIUM HY- DROXIDE, FRAGRANCE/PARFUM