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    "longDescription": "Keep long lasting color with Prescription Care Color Lock Alchemy. This alchemy helps to hydrate your hair color with Hydrolyzed Quinoa protein promoting more luminosity and shine. Everything you need to get the maximum out of your hair color.\r\n<p><a href=\"https://www.armstrongmccall.com/on/demandware.static/-/Sites-cosmoprof-master-catalog/default/dw26f90b43/BSG_UrbanAlchemy_RecipeBook.pdf\" target=\"_blank\"><img alt=\"Click here to down the Urban Alchemy Formula Guide.\" src=\"https://www.armstrongmccall.com/on/demandware.static/-/Sites-cosmoprof-master-catalog/default/dw507ea2b8/UA-Formula-Guide.png\" title=\"\" /></a></p>",
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    "directions": "<ol>\r\n\t<li><b>For take home bottle</b>: Take pre filled shampoo, conditioner or mask bottle and add a combined total of 18 pumps of alchemies. Please refer to the recommended mixing suggestions.</li>\r\n\t<li><b>For in salon use</b>: For every 2 pumps of shampoo, conditioner or mask, add a total of 1.5 pipettes of alchemy.</li>\r\n</ol>\r\n\r\n<b>Popular mixing suggestions:</b>\r\n\r\n<ol>\r\n\t<li>Alchemist&rsquo;s Signature Blend - Moisture + Shine + Repair</li>\r\n\t<li>Brilliant Hydration - 2x Shine + Moisture</li>\r\n\t<li>Healthy Glow- Repair + Scalp Care + Shine</li>\r\n\t<li>Healthy Volume &ndash; Fine Hair - Volume + Repair + Shine</li>\r\n\t<li>Color Radiance - Color Lock + Shine + Moisture</li>\r\n\t<li>Hydration Revitalizer &ndash; Thick &amp; Curly Hair - Moisture + Repair + Scalp Care</li>\r\n\t<li>Scalp Volumizer - Scalp Care + Volume + Hair Density</li>\r\n\t<li>Color Revitalizer- 2x Color Lock + Repair</li>\r\n\t<li>Scalp Moisturizer - 2x Scalp Care + Moisture</li>\r\n\t<li>Double Density - Hair Density + Moisture + Repair</li>\r\n</ol>",
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