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    "productName": "Elements Retail Kit",
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    "manufacturerName": "WELLA OPERATIONS US LLC - HAIR - JDA US",
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    "longDescription": "Elements is Wella Professional's \"free of\" care range for ingredient-conscious clients, that instantly repairs and prevents against keratin degeneration. It provides up to 10 times* more strength against breakage for renewed hair vitality. The Elements range is developed with NuTree Complex.<br>\r\n<br>\r\n*shampoo and conditioner or shampoo and mask vs non conditioning shampoo.",
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    "directions": "<strong>Elements Restage Shampoo</strong>\r\n\r\n<ol>\r\n\t<li>Apply a small amount to damp hair &amp; massage.</li>\r\n\t<li>Rinse thoroughly.</li>\r\n</ol>\r\n\r\n<strong>Elements Restage Conditioner</strong>\r\n\r\n<ol>\r\n\t<li>Apply a small amount to damp hair &amp; massage.</li>\r\n\t<li>Rinse thoroughly.</li>\r\n</ol>\r\n\r\n<strong>Elements Restage Pre-Shampoo Clay</strong>\r\n\r\n<ol>\r\n\t<li>Apply the clay on dry unwashed scalp with a soft brush or spatula.</li>\r\n\t<li><strong>In the salon </strong>- Transfer the amount into a bowl using a clean spoon / spatula. Use the bowl to tip the brush and apply on the scalp.</li>\r\n\t<li><strong>At home use </strong> - The product can be applied by dipping fingers in the product and massaging it to the scalp. If clients are taking this product home and they have not used it before, stylists should advise them on how to best apply it. Depending on the client, they probably need to dip their fingers 3-4 times.</li>\r\n\t<li>Note that you will only need to target scalp, not hair. One application should be ~25g.</li>\r\n\t<li>Leave on for few minutes and emulsify &ndash; massage well.</li>\r\n\t<li>Finish with Renewing shampoo. Renewing shampoo is recommended as it&rsquo;s more efficient cleanser vs. the calming shampoo, so it is more suitable for this target group.</li>\r\n</ol>",
    "ingredients": "<strong>Elements Restage Shampoo</strong><br>\r\nAQUA/WATER/ EAU, SODIUM LAUROYL METHYL ISETHIONATE, GLYCERIN, COCAMIDOPROPYL BETAINE, DISODIUM COCOAMPHODIACETATE, PANTHENOL, PARFUM/FRAGRANCE, SODIUM BENZOATE,PHENOXYETHANOL, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, POLYQUATERNIUM-10, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, SALICYLIC ACID, TOCOPHERYL ACETATE, POLYQUATERNIUM-7, GLYCOLIC ACID, ARGANIA SPINOSA KERNEL OIL, ALOE BARBADENSIS LEAF JUICE, SODIUM HYDROXIDE, POTASSIUM SORBATE, CITRIC ACID, SODIUM SULFITE.<br>\r\n<strong>Elements Restage Conditioner</strong><br>\r\nAQUA/WATER/EAU, HYDROGENATED ETHYLHEXYL OLIVATE, BEHENTRIMONIUM CHLORIDE, HYDROXYPROPYL STARCH PHOSPHATE, CETYL ALCOHOL, STEARYL ALCOHOL, PHENOXYETHANOL, PARFUM/ FRAGRANCE, ISOPROPYL ALCOHOL, SODIUM BENZOATE, HYDROGENATED OLIVE OIL UNSAPONIFIABLES, TOCOPHERYL ACETATE, CITRIC ACID, ETHYLHEXYLGLYCERIN, ALOE BARBADENSIS LEAF JUICE, TOCOPHEROL, POTASSIUM SORBATE, SODIUM SULFITE.<br>\r\n<strong>Elements Restage Pre-Shampoo Clay</strong><br>\r\nAQUA/WATER/EAU, CETEARYL ALCOHOL, KAOLIN, STEARAMIDOPROPYL DIMETHYLAMINE, BEHENTRIMONIUM CHLORIDE, GLYCERIN, PARFUM/FRAGRANCE, CETRIMONIUM CHLORIDE, DIPROPYLENE GLYCOL, CITRIC ACID, SODIUM BENZOATE, GLYCERYL STEARATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE.MADE IN FRANCE/FABRIQUÉ EN FRANCE/HECHO EN FRANCIADist.",
    "featuresAndBenefits": "<strong>Elements Retail Kit Includes:</strong>\r\n\r\n<ul>\r\n\t<li>(1) Elements Restage Shampoo 8.4 fl oz</li>\r\n\t<li>(1) Elements Restage Conditioner 8.4 fl oz</li>\r\n\t<li>(1) Elements Restage Pre-Shampoo Clay 2.37 fl oz</li>\r\n</ul>",
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