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    "productName": "Coconut Papaya Ultra Hydrating Liter Duo",
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    "longDescription": "Enrich hair with essential oils to hydrate overly dry, damaged hair for the ultimate moisture quench.",
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    "directions": "<ol>\r\n\t<li>Apply to wet hair, lather and rinse.</li>\r\n\t<li>Repeat steps with conditioner.</li>\r\n</ol>",
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