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    "longDescription": "Restructure & color damaged hair - in one step! Achieve results on damaged hair that cannot be achieved by any other color. Vegan, Ammonia Free, Gluten Free, and Sulfate-Free. The latest generation Phyto-Complex guarantees the hydro-lipidic balance of the hair, making overmanipulated, fragile hair look and feel healthier. Innovative technology specifically formulated to replenish and repair porous, damaged hair. Pure Pigment Plus contains 15 pigments that restructure and color damaged hair in one step. No developer required.<br>\r\n<br>\r\n<b>Pure Pigment+ Starter Kit Includes:</b>\r\n<ul>\r\n<li>(1) Pure Pigment+ Absolute Red - 2 oz.</li>\r\n<li>(1) Pure Pigment+ Intense Copper - 2 oz.</li>\r\n<li>(1) Pure Pigment+ Amber - 2 oz.</li>\r\n<li>(1) Pure Pigment+ Honey Blonde - 2 oz.</li>\r\n<li>(1) Pure Pigment+ Pearl Blonde - 2 oz.</li>\r\n<li>(1) Pure Pigment+ Sandy Blonde - 2 oz.</li>\r\n<li>(1) Pure Pigment+ Pink - 2 oz.</li>\r\n<li>(1) Pure Pigment+ Blue - 2 oz.</li>\r\n<li>(1) Pure Pigment+ Deep Violet - 2 oz.</li>\r\n<li>(1) Pure Pigment+ Red Violet - 2 oz.</li>\r\n<li>(1) Pure Pigment+ Cool Brown - 2 oz.</li>\r\n<li>(1) Pure Pigment+ Warm Brown - 2 oz.</li>\r\n<li>(1) Pure Pigment+ Green - 2 oz.</li>\r\n<li>(1) Pure Pigment+ Orchid - 2 oz.</li>\r\n<li>(1) Pure Pigment+ Clear - 2 oz.</li>\r\n</ul>",
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    "directions": "<strong>One Step Lighten &amp; Color:</strong>\r\n<ol>\r\n\t<li>Mix the desired FRAMCOLOR PURE PIGMENT PLUS shade in a 1:2 mix ratio as follows:\r\n\t<ul>\r\n\t\t<li>FRAMCOLOR PURE PIGMENT PLUS (15cc/1/2 oz.)</li>\r\n\t\t<li>FRAMCOLOR 2001 COLOR EXALT (15cc/1/2 oz.)</li>\r\n\t\t<li>FRAMESI PROFESSIONAL ACTIVATOR 10-40 Vol. (60cc/2 oz.)</li>\r\n\t</ul>\r\n\t</li>\r\n\t<li>Apply PURE PIGMENT PLUS color to dry hair using Strike4&nbsp;and process in 20 seconds.</li>\r\n\t<li>Use foils, or visibles and process for 30 minutes at room temperature.</li>\r\n\t<li>Thoroughly rinse.</li>\r\n\t<li>Continue with the Framesi Color Method System.</li>\r\n</ol>\r\n\r\n<strong>Instructions for Toning:</strong>\r\n<ol>\r\n\t<li>Lighten hair to levels 8 &amp; 9 according to desired final shade.</li>\r\n\t<li>Apply PURE PIGMENT PLUS directly to lightened hair (no developer/peroxide required).</li>\r\n\t<li>Process for 10-20 minutes at room temperature.</li>\r\n\t<li>Rinse: no shampooing is necessary.</li>\r\n</ol>\r\n\r\n<strong>Refresh Color:</strong>\r\n<ol>\r\n\t<li>Apply PURE PIGMENT PLUS directly to midshaft and ends while retouch application is processing.</li>\r\n\t<li>Process for 20 minutes at room temperature.</li>\r\n\t<li>Thoroughly rinse and continue with the Framesi Color Method System.</li>\r\n</ol>\r\n\r\n<strong>Color Correction:</strong>\r\n<ol>\r\n\t<li>Apply repigmentizing formula.</li>\r\n\t<li>Process 10 minutes.</li>\r\n\t<li>Rinse and dry the hair. Do not shampoo.</li>\r\n\t<li>Apply final color formula and process the full recommended processing time.</li>\r\n</ol>",
    "ingredients": "Cetearyl Alcohol, Propylene Glycol, PEG-40 Hydrogenated Castor Oil, Lauryl Alcohol, Phenoxyethanol, Disodium Phosphate, Myristyl Alcohol, Ceteareth-20, PEG-20 Stearate, Parfum (Fragrance), Phosphoric Acid, PEG-40 Castor Oil, Tetrasodium EDTA, Ethylhexylglycerin, Cocamidopropyl Betaine, Simethicone, Glycerin, Canola Oil, Hydrogenated Lecithin, Opuntia Ficus-Indica Seed Oil, Betula Alba Bark Extract, Citric Acid, Basic Violet 2, 2-Amino-6-Chloro-4-Nitrophenol, 3-Nitro-p-Hydroxyethylaminophenol, N,N’-Bis(2-Hydroxyethyl)-2-Ni-tro-p-Phenylenediamine, HC Yellow No.4, Basic Blue 99, HC Blue No.15, HC Blue No.2, HC Red No.3",
    "featuresAndBenefits": "<strong>The Technology Behind Framcolor Pure Pigments Plus:</strong>\r\n\r\n<ul>\r\n\t<li>The latest generation Phyto-Complex guarantees the hydro-lipidic balance of the hair, making overmanipulated, fragile hair look and feel healthier.</li>\r\n\t<li>Innovative technology specifically formulated to replenish and repair porous, damaged hair.</li>\r\n</ul>\r\n\r\n<b>Framcolor Pure Pigment Plus is the Solution to These Common Challenges:</b>\r\n\r\n<ul>\r\n\t<li>Over-processed hair will not hold color that requires peroxide.</li>\r\n\t<li>Chemically relaxed, keratin treated, and thermally styled hair that cannot structurally withstand the use of color that requires peroxide.</li>\r\n\t<li>Over-lightened fragile &amp; damaged hair that wishes to go darker but cannot structurally withstand the use of peroxide.</li>\r\n\t<li>Damaged hair that does not hold color resulting in a dull, faded result.</li>\r\n</ul>\r\n\r\n<strong>Why You &amp; Your Salon Need Framesi Framcolor Pure Pigment Plus:</strong>\r\n\r\n<ul>\r\n\t<li>Framcolor Pure Pigment Plus Shades restructures &amp; colors damaged hair in one step.</li>\r\n\t<li>Does not require peroxide.</li>\r\n\t<li>Long-lasting, ready-to-use direct (reparative) pigments for damaged hair.</li>\r\n\t<li>Specifically formulated to fill in the damaged gaps by repairing and treating porous, over-processed &amp; fragile hair.</li>\r\n\t<li>Locks in color while rebalancing hair for a more youthful, healthy, hydrated, and glossy finish.</li>\r\n</ul>\r\n<b>Pure Pigment+ Starter Kit Includes:</b>\r\n<ul>\r\n<li>(1) Pure Pigment+ Absolute Red - 2 oz.</li>\r\n<li>(1) Pure Pigment+ Intense Copper - 2 oz.</li>\r\n<li>(1) Pure Pigment+ Amber - 2 oz.</li>\r\n<li>(1) Pure Pigment+ Honey Blonde - 2 oz.</li>\r\n<li>(1) Pure Pigment+ Pearl Blonde - 2 oz.</li>\r\n<li>(1) Pure Pigment+ Sandy Blonde - 2 oz.</li>\r\n<li>(1) Pure Pigment+ Pink - 2 oz.</li>\r\n<li>(1) Pure Pigment+ Blue - 2 oz.</li>\r\n<li>(1) Pure Pigment+ Deep Violet - 2 oz.</li>\r\n<li>(1) Pure Pigment+ Red Violet - 2 oz.</li>\r\n<li>(1) Pure Pigment+ Cool Brown - 2 oz.</li>\r\n<li>(1) Pure Pigment+ Warm Brown - 2 oz.</li>\r\n<li>(1) Pure Pigment+ Green - 2 oz.</li>\r\n<li>(1) Pure Pigment+ Orchid - 2 oz.</li>\r\n<li>(1) Pure Pigment+ Clear - 2 oz.</li>\r\n</ul>",
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class=\"wishlist-qv-container col-4 mt-3 mb-3\" data-loadurl=\"/on/demandware.store/Sites-CosmoProf-USA-Portals-Site/default/Wishlist-WishListOptions?pid=USA-034022\">\n                </div>\n\n              </div>\n\n              <!-- Variation Attributes -->\n              \n\n              <input class=\"AvailabilityJsonURL\" type=\"hidden\" data-url=\"/on/demandware.store/Sites-CosmoProf-USA-Portals-Site/default/Product-AvailabilityJson?pids=USA-034022&amp;page=qv\">\n              <!-- Product Availability -->\n              <div class=\"d-sm-none col availability align-self-end \" data-ready-to-order=\"true\" data-available=\"true\">\n                                                                                                                                     \n              </div>\n            </div>\n\n            <hr>\n\n          </section>\n\n          \n            <!-- Options -->\n            \n          \n        </div>\n      </div>\n    </div>\n  </div>\n\n  \n  \n</div>\n\n<div class=\"modal-footer row align-items-end\">\n  <div class=\"hidden-xs-down col availability align-self-end global-availability\"\n    data-ready-to-order=\"true\" data-available=\"true\">\n                                                                                                                         \n  </div>\n</div>",
  "productUrl": "/USA-034022.html"
}