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    "productName": "IGORA Highlifts Vibrancy Impulse Kit",
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    "longDescription": "Discover the optimal lifting power and strong neutralization of Igora Royal Highlifts with two of our best selling shades.<br>\n<br>\nFollow with FIBRE CLINIX Vibrancy Purple to remove unwanted yellow tones.<br>\n<br>\n<b>IGORA Highlifts Vibrancy Impulse Kit Includes:</b>\n<ul>\n<li>(1) IGORA ROYAL Highlifts 10-0 Ultra Blonde Natural - 2.1oz.</li>\n<li>(1) IGORA ROYAL Highlifts 12-0 Special Blonde Natural - 2.1oz.</li>\n<li>(1) FIBRE CLINIX Vibrancy Purple Shampoo - 300ml</li>\n</ul>",
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    "directions": "<b>IGORA Royal Highlifts:</b>\r\n<ol>\r\n\t<li><strong>MIXING RATIO:</strong></li>\r\n</ol>\r\n\r\n<ul style=\"margin-left: 40px;\">\r\n\t<li>To achieve 3 levels of lift, use 10 SERIES + IGORA ROYAL Oil Developer 9% (30 Vol.) with a 1:1 mixing ratio.</li>\r\n\t<li>To achieve 3-4 levels of lift, use 10 SERIES + IGORA ROYAL Oil Developer 12% (40 Vol.) with a 1:1 mixing ratio.</li>\r\n\t<li>For high lifting 4-5 levels, use 12 SERIES + IGORA ROYAL Oil Developer 12% (40 Vol.) with a 1:2 mixing ratio.</li>\r\n\t<li>For lifting 3-4 levels, 12 SERIES + IGORA ROYAL Oil Developer 9% (30 Vol.) with a 1:2 mixing ratio can also be used.</li>\r\n</ul>\r\n\r\n<ol>\r\n\t<li><strong>APPLICATION: </strong>For virgin hair, first apply to mid lengths and ends. After 10-15 minutes apply to the re-growth. For re-growth, first apply to the re-growth area. After 15-30 minutes dual application to the mid lengths and ends.</li>\r\n\t<li><strong>DEVELOPMENT TIME: </strong>30-45 minutes development time with either IGORA ROYAL Oil Developer 9% (30 Vol.) or IGORA ROYAL Oil Developer 12% (40 Vol.)</li>\r\n\t<li><strong>RINSING: </strong>Emulsify and rinse thoroughly.</li>\r\n</ol>\r\n<b>Fibre Clinix Vibrancy Purple Shampoo:</b>\r\n<ol>\r\n\t<li>Work into wet hair and leave for up to 2 min.</li>\r\n\t<li>Rinse thoroughly.</li>\r\n</ol>\r\n\r\nHair colorants can cause severe allergic reactions. Do not use to dye eyelashes or eyebrows. Rinse hair well after application. Wear suitable gloves. Avoid contact with skin and eyes. Keep out of reach of children. Staining may occur. CAUTION: This product contains ingredients that may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows. To do so may cause blindness. This product is not intended for use on persons under the age of 16. Read and follow instructions. ATTENTION: FOLLOW ALL SAFETY INSTRUCTIONS. We recommend you perform a skin allergy test 48 hours before each use of this product (See insert) PRELIMINARY PATCH TEST: The skin test should be performed on a small area of skin on the inside of the elbow. A small amount of the product should be applied in a thin layer on the inside of the elbow with a cotton swab and left uncovered for 45 minutes. Avoid contact with clothes. After 45 minutes, wash off the product carefully with lukewarm water. If any reaction occurs during the following 48 hours, rinse immediately and the product should not be used.",
    "ingredients": "<b>IGORA ROYAL Highlifts 10-0 Ultra Blonde Natural:</b> Aqua (Water,  Eau),  Cetearyl Alcohol,  Glyceryl Stearate SE,  Ceteareth-20,  Ammonium Hydroxide,  Octyldodecanol,  Sodium Laureth Sulfate,  Toluene-2, 5-Diamine Sulfate,  Sodium Cetearyl Sulfate,  Ethanolamine,  Oleic Acid,  Parfum (Fragrance),  Glycerin,  Sodium Sulfite,  Resorcinol,  Tetrasodium EDTA,  Carbomer,  Polyquaternium-39,  2-Amino-3-Hydroxypyridine,  2-Methylresorcinol,  Potassium Hydroxide,  Ascorbic Acid,  m-Aminophenol,  Sodium Sulfate,  Linoleamidopropyl PG-Dimonium Chloride Phosphate,  Linalool,  Propylene Glycol,  Benzoic Acid,  Sodium Benzoate,  Moringa Oleifera Seed Extract (Moringa Pterygosperma Seed Extract),  Chlorphenesin,  Citric Acid,  Methylparaben,  Ethylparaben,  Benzyl Alcohol,  CI 77891 (Titanium Dioxide)<br>\r\n<b>IGORA ROYAL Highlifts 12-0 Special Blonde Natural:</b> Aqua (Water,  Eau),  Cetearyl Alcohol,  Ammonium Hydroxide,  Glyceryl Stearate SE,  Ceteareth-20,  Octyldodecanol,  Sodium Laureth Sulfate,  Sodium Cetearyl Sulfate,  Toluene-2, 5-Diamine Sulfate,  Oleic Acid,  Parfum (Fragrance),  Glycerin,  Resorcinol,  Ethanolamine,  Tetrasodium EDTA,  Carbomer,  Sodium Sulfite,  Polyquaternium-39,  Potassium Hydroxide,  Ascorbic Acid,  Linoleamidopropyl PG-Dimonium Chloride Phosphate,  Sodium Sulfate,  Linalool,  m-Aminophenol,  Propylene Glycol,  Benzoic Acid,  Sodium Benzoate,  Moringa Oleifera Seed Extract (Moringa Pterygosperma Seed Extract),  Chlorphenesin,  Citric Acid,  Methylparaben,  Ethylparaben,  Benzyl Alcohol,  CI 77891 (Titanium Dioxide)<br>\r\n<b>FIBRE CLINIX Vibrancy Purple Shampoo:</b> Aqua (Water,  Eau), Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Coco-Glucoside, Sodium Chloride, Sodium Methyl 2-Sulfolaurate, PEG-7 Glyceryl Cocoate, Caprylyl/Capryl Glucoside, Parfum (Fragrance), Citric Acid, Sodium Benzoate, Disodium 2-Sulfolaurate, PEG-120 Methyl Glucose Dioleate, Polyquaternium-10, Coconut Acid, Hydrogenated Castor Oil, Panthenol, Acid Violet 43, Glycol Distearate, Sodium Sulfate, Dipropylene Glycol, Glycine, Succinic Acid, C12-18 Fatty Acids Methyl Esters, Laureth-4, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Lanthanum Chloride, Hexyl Cinnamal, Limonene, Steardimonium Hydroxypropyl Hydrolyzed Keratin, HOMOLINALYL ACETATE, Citronellol, Magnesium Citrate, Benzoic Acid, Phenoxyethanol, Potassium Sorbate, Benzyl Alcohol",
    "featuresAndBenefits": "<ul>\r\n\t<li>Schwarzkopf Professional - Together. A Passion For Hair.</li>\r\n\t<li>With innovation deeply rooted in Schwarzkopf's DNA, the brand has continued to reinvent hair over the past 120 years; holding over 7,600 patents &ndash; each one a true milestone in haircare &ndash; the company is now one of the top three professional hair care brands in the world.</li>\r\n\t<li>At Schwarzkopf Professional it is their philosophy and point of difference to co-create with the hairdresser, for the hairdresser to bring the latest products and relevant services to the market before anyone else; truly putting the customer at the heart of the business.</li>\r\n</ul>\r\n<b>IGORA Highlifts Vibrancy Impulse Kit Includes:</b>\r\n<ul>\r\n<li>(1) IGORA ROYAL Highlifts 10-0 Ultra Blonde Natural - 2.1oz.</li>\r\n<li>(1) IGORA ROYAL Highlifts 12-0 Special Blonde Natural - 2.1oz.</li>\r\n<li>(1) FIBRE CLINIX Vibrancy Purple Shampoo - 300ml</li>\r\n</ul>",
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