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    "productName": "Color Blocking with Shinefinity Color Glaze Kit",
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    "manufacturerName": "WELLA OPERATIONS US LLC - HAIR - JDA US",
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    "longDescription": "Save 21% when you purchase the Shinefinity Color Blocking Kit which includes 1- Shinefinity 010/0, 1- Shinefinity 010/6, 1- Shinefinity 010/8, 1- Shinefinity Clear 00/00, 3- Shinefinity Base 60ml 2% Bottle Activator, and 1- Free Shinefinity Base 60ml 2% Bottle Activator, 1- Free Shinefinity Brush, 1- Free Shinefinity Applicator Bottle, 1- Free Shinefinity Flash Shades Leaflet.<br>\r\n<br>\r\n<b>Color Blocking with Shinefinity Color Glaze Kit Includes:</b>\r\n<ul>\r\n<li>(1) 00/00 Crystal Glaze Shinefinity Zero Lift Glaze - 2 oz.</li>\r\n<li>(1) 010/0 Natural Shinefinity Zero Lift Glaze - 2 oz.</li>\r\n<li>(1) 010/6 Cool Violet Shinefinity Zero Lift Glaze - 2 oz.</li>\r\n<li>(1) 010/8 Cool Blue Shinefinity Zero Lift Glaze - 2 oz.</li>\r\n<li>(4) Bottle Activator 2% - 2 fl. oz.</li>\r\n<li>(1) Applicator Bottle</li>\r\n<li>(1) Shinefinity Brush</li>\r\n<li>(1) Shade Chart</li>\r\n</ul>",
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    "directions": "<strong>HOW TO APPLY:</strong>\r\n<ol>\r\n\t<li>Wear suitable gloves.</li>\r\n\t<li>Always mix in a ratio of 1:1. 1 part Shinefinity Glaze with 1 part Shinefinity Activator.</li>\r\n\t<li>The mixture can be applied using applicator bottle or bowl &amp; brush.</li>\r\n\t<li>Apply Shinefinity to pre-shampooed, towel-dried hair evenly from roots to ends.</li>\r\n\t<li>Tip: For even more intensity, you can also apply the mixture directly on dry hair.</li>\r\n</ol>\r\n<strong>DEVELOPMENT TIME: </strong>Without heat: up to 20 minutes. For more intense results use added heat: 15 minutes.<br />\r\n<br />\r\n<strong>ROOT TREATMENT: </strong>On visible regrowth apply to root area first, for a soft blended result.<br />\r\n<br />\r\n<strong>COLOR BALANCING ON LENGTHS AND ENDS: </strong>\r\n<ol>\r\n\t<li>For maximum refresh: Apply the color to the mid lengths and ends and develop for the full development time.</li>\r\n\t<li>For minimum refresh: Comb the root color through the mid length and ends after 15 min and develop for a further 5 min.</li>\r\n\t<li>Can be used on lengths and ends when using Koleston Perfect or Illumina Color on the roots if desired.</li>\r\n</ol>\r\nCAUTION: THIS PRODUCT CONTAINS INGREDIENTS THAT MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS; TO DO SO MAY CAUSE BLINDNESS. KEEP OUT OF REACH OF CHILDREN. CAUTION: HAIR COLORANTS CAN CAUSE SEVERE ALLERGIC REACTIONS. READ AND FOLLOW INSTRUCTIONS. THIS PRODUCT IS NOT INTENDED FOR USE ON PERSONS UNDER THE AGE OF 16. TEMPORARY “BLACK HENNA” TATTOOS MAY INCREASE THE RISK OF ALLERGY. DO NOT COLOR IF THE CLIENT: - HAS A RASH ON THE FACE OR SENSITIVE, IRRITATED AND DAMAGED SCALP, - HAS EVER EXPERIENCED ANY REACTION AFTER COLORING THE HAIR, - HAS EXPERIENCED A REACTION TO A TEMPORARY “BLACK HENNA” TATTOO IN THE PAST. RINSE HAIR WELL AFTER APPLICATION. AVOID CONTACT WITH EYES. RINSE EYES IMMEDIATELY IF PRODUCT COMES INTO CONTACT WITH THEM. WEAR SUITABLE GLOVES.",
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    "featuresAndBenefits": "Shinefinity W3: 010/0, 010/6, 010/8\r\n\r\n<ul>\r\n\t<li>3 new 5 minute flash shades &ndash; 2 cool, 1 natural &ndash; for fast &amp; shiny high-level blonde looks.</li>\r\n\t<li>Zero lift, zero damage color glaze that lasts up to 6 weeks for up to 250% shinier hair.*</li>\r\n\t<li>Ideal for freshly bleached hair.</li>\r\n\t<li>Perfect for quick neutralization or adding tone at the shampoo bowl.</li>\r\n</ul>\r\n\r\n*versus untreated bleached hair.<br>\r\n<br>\r\n<b>Color Blocking with Shinefinity Color Glaze Kit Includes:</b>\r\n\r\n<ul>\r\n\t<li>(1) 00/00 Crystal Glaze Shinefinity Zero Lift Glaze - 2 oz.</li>\r\n\t<li>(1) 010/0 Natural Shinefinity Zero Lift Glaze - 2 oz.</li>\r\n\t<li>(1) 010/6 Cool Violet Shinefinity Zero Lift Glaze - 2 oz.</li>\r\n\t<li>(1) 010/8 Cool Blue Shinefinity Zero Lift Glaze - 2 oz.</li>\r\n\t<li>(4) Bottle Activator 2% - 2 fl. oz.</li>\r\n\t<li>(1) Applicator Bottle</li>\r\n\t<li>(1) Shinefinity Brush</li>\r\n</ul>",
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