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    "longDescription": "Show your support for a great cause while keeping your hair perfectly styled with Reuzel's BLUE Extreme Hold Matte POM/AID. Created in collaboration with the Prostate Cancer Foundation, a portion of sales of the special edition pomade will be donated to PCF. BLUE Extreme Pomade delivers the same exceptional performance as our classic Extreme Pomade, and while it’s blue in the jar, it doesn’t turn your hair blue. It’s better than 10, it’s an 11!<br><br>\r\n\r\nProvides our strongest hold and a matte finish. This water-based formula washes out easily and won’t leave product build up behind.",
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