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    "productName": "DeColor B SHIMMER Liquid Lightener",
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    "manufacturerName": "FRAMKAT DBA FRAMESI USA-JDA US",
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    "longDescription": "Highlights in 5 Minutes Start to Finish! Reawaken colored or natural hair in minutes instead of hours! Stylist apply SHIMMER  on creatively placed  sections of hair and gain up to two levels of permanent lift ON TONE during styling in five minutes or less. Effective on both natural or colored hair and a product for all stylists regardless of color brand used. Decolor B SHIMMER is the right here and now add-on service for turning heads and turning profits in the chair. Easy to use, apply, flat iron, no rinse and out the door! It�s The 5 Minute Money Maker.",
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    "directions": "1. While wearing gloves, pour 10 ml of SHIMMER liquid into a bowl. <br>\r\n2. Weave / separate a section (No more than 1/4” thick) to prepare for SHIMMER service. <br>\r\n3. Prepare to apply SHIMMER with the applicator tool provided. Dip the applicator tool in the liquid and remove excess product by pressing applicator tool against the\r\nedge of the bowl, being careful the liquid does not drip from the applicator tool. <br>\r\n4. Use a paper towel to remove (dab) excess from applicator tool. <br>\r\n5. Use applicator tool to paint on SHIMMER liquid lightly, staying a half-inch from the scalp, no need to over - saturate (do not apply to scalp), then comb. <br>\r\n6. Activate SHIMMER with a flat iron (set to 350°F - 375°F, maximum, 170°C -190°C, maximum). <br>\r\n7. Flat iron the SHIMMER treated section of hair with fast, uniform movements, without stopping...CONTINUOUS PASSES...until the hair is completely dry (No more than 6 passes)<br>\r\n8. Do not rinse the hair. <br>\r\n9. For additional lightening, repeat the application instructions a second time on the same section of hair. Do not exceed two applications per section \tof hair.<br><br>\r\nStylist tips:<br>\r\n•  Enhance the cut’s strategic points<br>\r\n•  Lighten the hair mass <br>\r\n•  Lighten the hair around face<br>\r\n•  Lighten the sections where you want to create movement<br>\r\n•  Give a natural touch to the male cut<br>\r\n•  DO NOT use on previously bleached hair.<br>\r\n•  DO NOT use on damaged or compromised hair.",
    "ingredients": "Acqua (water), Hydrogen Peroxide, Panthenol, Polyquaternium - 55, Polyquaternium - 22, Cetrimonium Chloride, Etidronic Acid, Silicone Quaternium - 26, PPG-3, Myristyl Ethel, Phenoxyethanol , Caprylyl Glycol",
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