{
  "action": "Product-ShowQuickView",
  "queryString": "isFromPLPFlow=false&pid=USA-810431",
  "locale": "default",
  "product": {
    "uuid": "2c52092d63843b7db5fa8dc248",
    "id": "USA-810431",
    "upc": "",
    "productName": "Red High-Definition Red Violet",
    "productType": "standard",
    "manufacturerSKU": "P1481503",
    "manufacturerName": "MATRIX / LOREAL USA SD INC-JDA US",
    "brand": {},
    "brandUrl": "/search-show?q=Matrix",
    "url": {},
    "bvAverageRating": "0",
    "bvReviewCount": "0",
    "price": {
      "sales": {
        "value": null,
        "currency": null,
        "formatted": null
      },
      "list": null,
      "type": "default",
      "isDiscountModelPricebookPrice": false,
      "hasPrice": false
    },
    "images": {
      "pdpLarge": [
        {
          "alt": "Red High-Definition Red Violet",
          "url": "https://www.armstrongmccall.com/dw/image/v2/BDJL_PRD/on/demandware.static/-/Sites-cosmoprof-master-catalog/default/dw190283a4/images/matrix/810431.jpg?sw=650&sh=650&sfrm=png",
          "title": "Red High-Definition Red Violet"
        }
      ],
      "zoom": [
        {
          "alt": "Red High-Definition Red Violet",
          "url": "https://www.armstrongmccall.com/dw/image/v2/BDJL_PRD/on/demandware.static/-/Sites-cosmoprof-master-catalog/default/dw190283a4/images/matrix/810431.jpg?sw=1500&sh=1500&sfrm=png",
          "title": "Red High-Definition Red Violet"
        }
      ]
    },
    "selectedQuantity": 1,
    "minOrderQuantity": 1,
    "maxOrderQuantity": 0,
    "variationAttributes": null,
    "longDescription": "Radiant color. Rich shine. Consistently stunning. Confidence comes naturally with SoColor, America's leading tube crème haircolor. With SoColor, there's no guessing, just exceptional color results with a multitude of shades so you can create every color imaginable from natural to vibrant...from subtle highlights to special effects.",
    "shortDescription": null,
    "bulletList": null,
    "directions": "For professional use<br>\nSee Color Chart FORMULATING For Basic Rules<br>\n- 1. Determine the natural level you are starting with. <br>\n- 2. Determine the level you wish to achieve.<br>\n- 3. Determine the tonal value desired.<br>\n- 4. Determine the volume of developer needed. WHICH DEVELOPER VOLUME? Developer Volume: 10, 20, 30, 40 Lightening Volume: Up to level 1,2, 3, 4 <br>\nMIXING<br>\n- Always mix with equal amounts of SoLite Creme Developer. 1-1/2 oz. SoColor + 1-1/2 oz. SoLite Creme Developer (10,20,30 or 40 Volume) Grey Naturals are always mixed with equal amounts of SoLite 20 Volume Creme Developer. Ultra Light Blondes are always mixed with double amounts of SoLite 40 Volume Creme <br>Developer. For Example: 1-1/2 oz. ULA + 3 oz. SoLite 40 Volume. <br>\nTIMING<br>\n- 30 to 45 minutes",
    "ingredients": null,
    "featuresAndBenefits": null,
    "prop65Warning": null,
    "ProductImageOverlay": null,
    "overlayTo": null,
    "overlayFrom": null,
    "badgeOverlay": null,
    "badgeOverlayTo": null,
    "badgeOverlayFrom": null,
    "promotions": null,
    "attributes": null,
    "availability": {
      "messages": [
        "This item is currently not available"
      ],
      "OutOfStockLabel": "This product is out of stock online",
      "inStockDate": null,
      "estimatedQty": 0,
      "ats": 0,
      "maxOrderQuantity": 0,
      "maxQtyLimitMsg": "error.max.quantity.limit",
      "IsOutOfStock": true,
      "pavRestricted": false,
      "geprRestricted": false
    },
    "available": false,
    "geprStateRestriction": "",
    "options": [],
    "quantities": [
      {
        "baseUrl": "/on/demandware.store/Sites-CosmoProf-USA-Portals-Site/default/Product-Variation?pid=USA-810431"
      }
    ],
    "crossSells": {},
    "colorBuckets": {
      "unbucketed": {},
      "bucketed": {}
    },
    "badges": [],
    "primaryBadge": null,
    "secondaryBadge": null,
    "tertiaryBadge": null,
    "searchRefinements": {
      "productLine": {},
      "productLineURL": "/search-show",
      "type": "",
      "benefit": "",
      "refinementColor": ""
    },
    "warrantyplan": null,
    "categoryHierarchy": {},
    "monetateData": null,
    "geprContent": null,
    "selectedProductUrl": "/USA-810431.html?/USA-810431.html=undefined&quantity=undefined",
    "readyToOrder": true,
    "online": true,
    "masterProductID": "USA-810431",
    "pageTitle": "Red High-Definition Red Violet - Matrix | CosmoProf",
    "pageDescription": null,
    "pageKeywords": null,
    "pageMetaTags": []
  },
  "addToCartUrl": {},
  "resources": {
    "info_selectforstock": "Select Styles for Availability",
    "assistiveSelectedText": "selected"
  },
  "quickViewFullDetailMsg": "View Full Details",
  "closeButtonText": "Close",
  "enterDialogMessage": "Start of Quickview dialog window. Select Close to cancel and close the window.",
  "template": "product/quickView.isml",
  "productid": "USA-810431",
  "isFromPLPFlow": "false",
  "userLoggedIn": false,
  "gridViewMode": "Level",
  "variantLevelNames": [],
  "enableLatestNearByStores": true,
  "deliveryTilesEnabled": false,
  "tracking_consent": null,
  "ecommerceDetail": {
    "event": "productView",
    "productViewType": "QuickView",
    "ecommerce": {
      "currencyCode": "USD",
      "detail": {
        "products": [
          {
            "name": "Red High-Definition Red Violet",
            "id": "USA-810431",
            "category": "Brands",
            "brand": "Matrix",
            "variant": "",
            "dimension52": "",
            "dimension56": "",
            "dimension57": "",
            "dimension64": "stm"
          }
        ]
      }
    }
  },
  "renderedTemplate": "<div class=\"product-quickview product-standard product-wrapper product-detail\" data-pid=\"USA-810431\" data-gtm=\"{&quot;event&quot;:&quot;productView&quot;,&quot;productViewType&quot;:&quot;QuickView&quot;,&quot;ecommerce&quot;:{&quot;currencyCode&quot;:&quot;USD&quot;,&quot;detail&quot;:{&quot;products&quot;:[{&quot;name&quot;:&quot;Red High-Definition Red Violet&quot;,&quot;id&quot;:&quot;USA-810431&quot;,&quot;category&quot;:&quot;Brands&quot;,&quot;brand&quot;:&quot;Matrix&quot;,&quot;variant&quot;:&quot;&quot;,&quot;dimension52&quot;:&quot;&quot;,&quot;dimension56&quot;:&quot;&quot;,&quot;dimension57&quot;:&quot;&quot;,&quot;dimension64&quot;:&quot;stm&quot;}]}}}\" id=\"quickviewPLP\">\n\n  \n  <div id=\"availabilityProducts\" class=\"hide\" data-availability-products=\"\" data-is-size-variant=\"\"\n    data-is-color-variant=\"\"></div>\n\n  <div class=\"row no-gutters\">\n    <div class=\"col-12 col-md-6\">\n      <div class=\"image-container product-image-container\">\n\n        <!-- Product Images Carousel -->\n        \n    <div class=\"badges-container\">\n        \n    </div>\n    <div class=\"badges-bottom-container\">\n        \n    </div>\n\n\n        \n\n\n\n\n\n\n\n<div class=\"owl-carousel owl-theme pdp-carousel\">\n    \n        <div class=\"item zoom\">\n        \n\n\n\n\n\n\n\n\n            <div class=\"zoomImage\">\n                \n                    <img id=\"USA-810431-image-0\" src=\"https://www.armstrongmccall.com/dw/image/v2/BDJL_PRD/on/demandware.static/-/Sites-cosmoprof-master-catalog/default/dw190283a4/images/matrix/810431.jpg?sw=650&amp;sh=650&amp;sfrm=png\" data-zoom=\"https://www.armstrongmccall.com/dw/image/v2/BDJL_PRD/on/demandware.static/-/Sites-cosmoprof-master-catalog/default/dw190283a4/images/matrix/810431.jpg?sw=1500&amp;sh=1500&amp;sfrm=png\" class=\"\" alt=\"Red High-Definition Red Violet\" itemprop=\"image\"/>\n                \n            </div>\n        </div>\n    \n    \n</div>\n\n    \n\n\n<div class=\"pdp-dots-container carousel-content\">\n    \n</div>\n\n\n\n\n        \n\n\n\n\n\n\n\n\n      </div>\n    </div>\n    \n    \n    <div class=\"col-12 col-md-6\">\n      <div class=\"product-quickview__detail\">\n        <section class=\"product-quickview__info\">\n\n          <!-- Availability -->\n          <div class=\"available-msgs\"></div>\n\n          <!-- Product Name -->\n          <h1 class=\"product-name\">\n            Red High-Definition Red Violet\n          </h1>\n\n          <!-- SubBrand / Brand Link -->\n          <h5>\n            \n              <a href=\"/search-show\" class=\"pdp-brand\">\n                \n              </a>\n            \n            \n              <meta itemprop=\"brand\" content=\"Matrix\">\n              <span class=\"pdp-by\">by</span>\n              <a href=\"/search-show?q=Matrix\" class=\"pdp-brand\">\n                Matrix\n              </a>\n            \n          </h5>\n\n          <!-- Prices -->\n          <div class=\"prices\">\n            \n            \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n  <span class=\"logintoviewprice d-none\"><a class=\"js-gtm-beginlogin\" href=\"https://www.armstrongmccall.com/login\" data-gtm-eventlocation=\"product tile\">Login</a> or <a class=\"js-gtm-vsustart\" data-gtm-eventlocation=\"product tile\" href=\"https://www.armstrongmccall.com/signup\">Register</a> to buy</span>\n\n          </div>\n\n          <div class=\"product-number-rating clearfix\">\n\n            <!-- Product Number -->\n            <div class=\"product-number\">\n              <!-- Style ID -->\n              \n              <span class=\"product-id-label \">\n                SKU&#35;:\n              </span>\n              <span class=\"product-id\" itemprop=\"productID\" data-pid=\"USA-810431\">\n                USA-810431\n              </span>\n\n              <!-- UPC Number -->\n              \n              <span class=\"upc-wrapper d-none\">\n                <span class=\"upc-id-label\">\n                  UPC&#35;:\n                </span>\n                <span class=\"upc-id\">\n                  \n                </span>\n              </span>\n            </div>\n\n          </div>\n\n          <!-- Applicable Promotions -->\n         \n            <div class=\"row js-promotion-messaging d-none\">\n              <div class=\"col-12 align-self-center\">\n                <div class=\"promotion_container centered my-2\">\n                  <div class=\"promotion_wrapper transparent\">\n                    <img src=\"/on/demandware.static/Sites-CosmoProf-USA-Portals-Site/-/default/dw8b3b6bf3/images/icons/promotionBadge.svg\" alt=\"Offers Available\" />\n                    <div class=\"button-tertiary-big\" >\n                      Offers Available </div>\n                  </div>\n                </div>\n              </div>\n            </div>\n\n        </section>\n\n        <div class=\"detail-panel\">\n          <!-- Attributes -->\n          <section class=\"attributes\">\n            <div class=\"col-12 p-4\">\n\n              \n\n              <div>\n\n                <div class=\"mb-3 d-flex align-items-center justify-content-around\">\n\n                  \n                    <!-- Quantity -->\n                    \n\n\n\n\n  \n  \n</iselseif>\n\n\n\n\n\n\n\n  \n\n\n\n\n\n\n\n\n\n\n\n\n  \n  \n\n\n\n\n\n\n\n\n\n\n<div class=\"quantity-container  \">\n  <span class=\"loginPopover\" role=\"tooltip\" data-placement=\"top\" data-toggle=\"popover\" data-trigger=\"hover\" data-content=\"<a href='/login' class=js-gtm-beginlogin data-gtm-eventlocation=pdp>Log in</a> or <a href='/signup' class=js-gtm-vsustart data-gtm-eventlocation=pdp>Register</a> to add to your bag.\"></span>\n  <div class=\"quantity-container-plus-minus expanded \">\n    <button class=\"qty-minus qty-btn disabled\"><span>&minus;</span></button>\n    <input id=\"quantity-input-USA-810431\"\n      type=\"number\"\n      name=\"quantity-input\"\n      class=\"quantity qty-btn-input numeric-only\"\n      min=\"0\"\n      max=\"300\"\n      value=\"1\"\n      data-pid=\"USA-810431\"\n      data-product-type=\"standard\"\n      data-swatch-pid=\"false\"\n      data-quantity-limit=\"\"\n      data-stm-max=\"0\"\n      data-sdd-inventory=\"0\"\n      data-bopis-max=\"0\"\n      data-sdd-max=\"0\"\n      data-max-quantity=\"300\"\n      data-grid-qty-error=\"false\"\n      data-grid-base-url=\"/on/demandware.store/Sites-CosmoProf-USA-Portals-Site/default/Product-AvailabilityJson?pids=\"\n\n      \n\n      \n        data-url=\"/on/demandware.store/Sites-CosmoProf-USA-Portals-Site/default/Product-Variation?pid=USA-810431\"\n      \n\n      \n        data-variation-url=\"/on/demandware.store/Sites-CosmoProf-USA-Portals-Site/default/Product-Variation?pid=false\"\n      \n\n      \n\n      \n\n    />\n    <button class=\"qty-plus qty-btn disabled\"><span>&plus;</span></button>\n  </div>\n</div>\n                  \n\n                  <!-- Add To Cart -->\n                  <div class=\"add-item-to-bag\">\n                    \n                      <input type=\"hidden\" class=\"add-to-cart-url\" value=\"/on/demandware.store/Sites-CosmoProf-USA-Portals-Site/default/Cart-AddProduct\">\n                      <div class=\"cart-and-ipay\">\n                        \n                          <a href=\"/login\" class=\"login-or-register-to-shop button-primary-big text-nowrap js-gtm-beginlogin quickview-login-btn\" data-gtm-eventlocation=\"quickview\">\n                            Log in or Register to Shop\n                          </a>\n                      \n                      </div>\n                    \n                  </div>\n\n                </div>\n\n                \n                  \n\n\n     \n\n\n\n  \n  \n</iselseif>\n\n\n\n\n\n\n\n\n<div class=\"js-availability-msg-USA-810431 js-availability-msg-pdp-size availablity-msg-parent hide\">\n  <div class=\"maxQty-error-msg-quickview d-flex align-items-center justify-content-between\">\n    <div class=\"availability-flex-wrapper\">\n      \n        <img src=\"/on/demandware.static/Sites-CosmoProf-USA-Portals-Site/-/default/dw544dc98a/images/icons/exclamation-circle-new.svg\" alt=\"warning-info\" class=\"mr-0\" />\n      \n      <span class=\"availability_msg ml-1\"></span>\n    </div>\n    \n      <span class=\"close-icon\">\n        <img class=\"close__icon\" src=\"/on/demandware.static/Sites-CosmoProf-USA-Portals-Site/-/default/dwf076947e/images/close-x-red.svg\" alt=\"close\" />\n      </span>\n    \n  </div>\n</div>\n                \n\n                \n                \n                  <div class=\"warning-wrapper geprErrorMessagePDP d-none\">\n                    Not available for standard shipping\n                  </div>\n                \n\n                <!-- WishList Link -->\n                <div class=\"wishlist-qv-container col-4 mt-3 mb-3\" data-loadurl=\"/on/demandware.store/Sites-CosmoProf-USA-Portals-Site/default/Wishlist-WishListOptions?pid=USA-810431\">\n                </div>\n\n              </div>\n\n              <!-- Variation Attributes -->\n              \n\n              <input class=\"AvailabilityJsonURL\" type=\"hidden\" data-url=\"/on/demandware.store/Sites-CosmoProf-USA-Portals-Site/default/Product-AvailabilityJson?pids=USA-810431&amp;page=qv\">\n              <!-- Product Availability -->\n              <div class=\"d-sm-none col availability align-self-end \" data-ready-to-order=\"true\" data-available=\"false\">\n                                                                                                                                     \n              </div>\n            </div>\n\n            <hr>\n\n          </section>\n\n          \n            <!-- Options -->\n            \n          \n        </div>\n      </div>\n    </div>\n  </div>\n\n  \n  \n</div>\n\n<div class=\"modal-footer row align-items-end\">\n  <div class=\"hidden-xs-down col availability align-self-end global-availability\"\n    data-ready-to-order=\"true\" data-available=\"false\">\n                                                                                                                         \n  </div>\n</div>",
  "productUrl": "/USA-810431.html"
}