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    "longDescription": "FramColor 2001 Intense Permanent Hair Color&nbsp;are INTENSE cool-based tonalities that process in <b>HALF THE TIME! </b>A non-progressive formula that provides intense 100% gray coverage while providing superior condition, shine and longevity.&nbsp;FramColor 2001 Intense Permanent Hair Color contains FPP (Fast Pigmentation Processing) Technology:\r\n<ul>\r\n\t<li>Luminous Hi-Fi shades perfectly calibrated to guarantee coverage at the intended level (non-progressive) with no build up.</li>\r\n\t<li>Innovative carrier system transports haircolor dyes quickly into the cortex.</li>\r\n\t<li>Accelerated haircolor dyes that are stabilized to quickly expand and become permanent in HALF THE TIME!</li>\r\n</ul>\r\n\r\n<b>FramColor2001 Intense Try Me Kit Includes:</b>\r\n<ul>\r\n<li>(1) 5.00 Light Brown FramColor 2001 Intense Permanent Hair Color - 2 fl. oz.</li>\r\n<li>(1) 6.024 Dark Brown Moka FramColor 2001 Intense Permanent Hair Color - 2 fl. oz.</li>\r\n<li>(1) 7.00 Medium Blonde FramColor 2001 Intense Permanent Hair Color - 2 fl. oz.</li>\r\n</ul>\r\n<p><a href=\"https://www.armstrongmccall.com/on/demandware.static/-/Sites-cosmoprof-master-catalog/default/dw127f340f/FINAL-FRAMCOLOR-2001-INTENSE-WALLCHART.pdf\" target=\"_blank\"><img alt=\"Click Here to Download the FramColor 2001 Intense Wall Chart\" src=\"https://www.armstrongmccall.com/on/demandware.static/-/Sites-cosmoprof-master-catalog/default/dw598eafb1/Aug-22-Framesi-Framcolor-2001-Intense-Shades-PDP-Banner.jpg\" title=\"\" /></a></p>",
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    "directions": "<ol>\r\n\t<li>Mix 15cc (1/2 oz.) of FramColor 2001 Intense with 15cc (1/2 oz.) Framcolor 2001 and add 60cc (2 oz.) of the appropriate Framesi Professional Activator</li>\r\n\t<li>Section the hair into four quadrants.</li>\r\n\t<li>Apply the color to the section parts for control.\r\n\t<ul>\r\n\t\t<li><strong>Virgin Application Going Lighter:&nbsp;</strong>Using 1/4&rdquo; partings, apply the product 1/2&rdquo; from the scalp to where the hair ends show damage. Apply the product to both sides of the strand, being careful to stay away from the scalp. The activator for mid-shaft application should be 10 volume higher than volume for scalp area.</li>\r\n\t\t<li><strong>Virgin Application Going Darker:&nbsp;</strong>Using 1/4&rdquo; partings, apply the color to the scalp area, then immediately work through entire hair.</li>\r\n\t\t<li><strong>Retouch Application:&nbsp;</strong>Using 1/4&rdquo; partings, apply the color to regrowth.</li>\r\n\t</ul>\r\n\t</li>\r\n\t<li>Process for half the traditional processing time. framesi does not recommend the use of heat for processing.</li>\r\n\t<li>When processing is complete and before rinsing the color, massage Shampoo Go around the hairline to eliminate staining, then rinse thoroughly with tepid water.</li>\r\n\t<li>Shampoo with Shampoo Go, then rinse.</li>\r\n\t<li>Apply Post Color. Without rinsing the Post Color, apply framesi Color Method Mask. Retain 2-3 minutes.</li>\r\n\t<li>Rinse hair and style with your favorite framesi styling product.</li>\r\n</ol>",
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Product Number -->\n            <div class=\"product-number\">\n              <!-- Style ID -->\n              \n              <span class=\"product-id-label \">\n                SKU&#35;:\n              </span>\n              <span class=\"product-id\" itemprop=\"productID\" data-pid=\"USA-003659\">\n                USA-003659\n              </span>\n\n              <!-- UPC Number -->\n              \n              <span class=\"upc-wrapper \">\n                <span class=\"upc-id-label\">\n                  UPC&#35;:\n                </span>\n                <span class=\"upc-id\">\n                  \n                    738884267126\n                  \n                </span>\n              </span>\n            </div>\n\n          </div>\n\n          <!-- Applicable Promotions -->\n         \n            <div class=\"row js-promotion-messaging d-none\">\n              <div class=\"col-12 align-self-center\">\n                <div class=\"promotion_container centered my-2\">\n                  <div class=\"promotion_wrapper transparent\">\n                    <img src=\"/on/demandware.static/Sites-CosmoProf-USA-Portals-Site/-/default/dw8b3b6bf3/images/icons/promotionBadge.svg\" alt=\"Offers Available\" />\n                    <div class=\"button-tertiary-big\" >\n                      Offers Available </div>\n                  </div>\n                </div>\n              </div>\n            </div>\n\n        </section>\n\n        <div class=\"detail-panel\">\n          <!-- Attributes -->\n          <section class=\"attributes\">\n            <div class=\"col-12 p-4\">\n\n              \n    <div class=\"row\">\n        <div class=\"col\">\n            <div class=\"main-attributes\">\n                \n                    \n                \n            </div>\n        </div>\n    </div>\n\n\n              <div>\n\n                <div class=\"mb-3 d-flex align-items-center justify-content-around\">\n\n                  \n                    <!-- Quantity -->\n                    \n\n\n\n\n  \n  \n</iselseif>\n\n\n\n\n\n\n\n  \n\n\n\n\n\n\n\n\n\n\n\n\n  \n  \n\n\n\n\n\n\n\n\n\n\n<div class=\"quantity-container  \">\n  <span class=\"loginPopover\" role=\"tooltip\" data-placement=\"top\" data-toggle=\"popover\" data-trigger=\"hover\" data-content=\"<a href='/login' class=js-gtm-beginlogin data-gtm-eventlocation=pdp>Log in</a> or <a href='/signup' class=js-gtm-vsustart data-gtm-eventlocation=pdp>Register</a> to add to your bag.\"></span>\n  <div class=\"quantity-container-plus-minus expanded \">\n    <button class=\"qty-minus qty-btn disabled\"><span>&minus;</span></button>\n    <input id=\"quantity-input-USA-003659\"\n      type=\"number\"\n      name=\"quantity-input\"\n      class=\"quantity qty-btn-input numeric-only\"\n      min=\"0\"\n      max=\"300\"\n      value=\"1\"\n      data-pid=\"USA-003659\"\n      data-product-type=\"standard\"\n      data-swatch-pid=\"false\"\n      data-quantity-limit=\"\"\n      data-stm-max=\"0\"\n      data-sdd-inventory=\"0\"\n      data-bopis-max=\"0\"\n      data-sdd-max=\"0\"\n      data-max-quantity=\"300\"\n      data-grid-qty-error=\"false\"\n      data-grid-base-url=\"/on/demandware.store/Sites-CosmoProf-USA-Portals-Site/default/Product-AvailabilityJson?pids=\"\n\n      \n\n      \n        data-url=\"/on/demandware.store/Sites-CosmoProf-USA-Portals-Site/default/Product-Variation?pid=USA-003659\"\n      \n\n      \n        data-variation-url=\"/on/demandware.store/Sites-CosmoProf-USA-Portals-Site/default/Product-Variation?pid=false\"\n      \n\n      \n\n      \n\n    />\n    <button class=\"qty-plus qty-btn disabled\"><span>&plus;</span></button>\n  </div>\n</div>\n                  \n\n                  <!-- Add To Cart -->\n                  <div class=\"add-item-to-bag\">\n                    \n                      <input type=\"hidden\" class=\"add-to-cart-url\" value=\"/on/demandware.store/Sites-CosmoProf-USA-Portals-Site/default/Cart-AddProduct\">\n                      <div class=\"cart-and-ipay\">\n                        \n                          <a href=\"/login\" class=\"login-or-register-to-shop button-primary-big text-nowrap js-gtm-beginlogin quickview-login-btn\" data-gtm-eventlocation=\"quickview\">\n                            Log in or Register to Shop\n                          </a>\n                      \n                      </div>\n                    \n                  </div>\n\n                </div>\n\n                \n                  \n\n\n     \n\n\n\n  \n  \n</iselseif>\n\n\n\n\n\n\n\n\n<div class=\"js-availability-msg-USA-003659 js-availability-msg-pdp-size availablity-msg-parent hide\">\n  <div class=\"maxQty-error-msg-quickview d-flex align-items-center justify-content-between\">\n    <div class=\"availability-flex-wrapper\">\n      \n        <img src=\"/on/demandware.static/Sites-CosmoProf-USA-Portals-Site/-/default/dw544dc98a/images/icons/exclamation-circle-new.svg\" alt=\"warning-info\" class=\"mr-0\" />\n      \n      <span class=\"availability_msg ml-1\"></span>\n    </div>\n    \n      <span class=\"close-icon\">\n        <img class=\"close__icon\" src=\"/on/demandware.static/Sites-CosmoProf-USA-Portals-Site/-/default/dwf076947e/images/close-x-red.svg\" alt=\"close\" />\n      </span>\n    \n  </div>\n</div>\n                \n\n                \n                \n                  <div class=\"warning-wrapper geprErrorMessagePDP d-none\">\n                    Not available for standard shipping\n                  </div>\n                \n\n                <!-- WishList Link -->\n                <div class=\"wishlist-qv-container col-4 mt-3 mb-3\" data-loadurl=\"/on/demandware.store/Sites-CosmoProf-USA-Portals-Site/default/Wishlist-WishListOptions?pid=USA-003659\">\n                </div>\n\n              </div>\n\n              <!-- Variation Attributes -->\n              \n\n              <input class=\"AvailabilityJsonURL\" type=\"hidden\" data-url=\"/on/demandware.store/Sites-CosmoProf-USA-Portals-Site/default/Product-AvailabilityJson?pids=USA-003659&amp;page=qv\">\n              <!-- Product Availability -->\n              <div class=\"d-sm-none col availability align-self-end \" data-ready-to-order=\"true\" data-available=\"true\">\n                                                                                                                                     \n              </div>\n            </div>\n\n            <hr>\n\n          </section>\n\n          \n            <!-- Options -->\n            \n          \n        </div>\n      </div>\n    </div>\n  </div>\n\n  \n  \n</div>\n\n<div class=\"modal-footer row align-items-end\">\n  <div class=\"hidden-xs-down col availability align-self-end global-availability\"\n    data-ready-to-order=\"true\" data-available=\"true\">\n                                                                                                                         \n  </div>\n</div>",
  "productUrl": "/USA-003659.html"
}