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    "directions": "<ol>\r\n\t<li>Mix desired amount of CHI BLEACH &amp; SHINE Lightener with CHI Color Generator to achieve desired consistency in ratios of 1:1.5 to 1:2.5. For full head or retouch applications, use 10 or 20 volume CHI Color Generator.\r\n\t<ul>\r\n\t\t<li>For off the scalp lightening, use 10, 20, 30, or 40 volume.</li>\r\n\t\t<li>Always apply no closer than 1/8\" from the scalp.</li>\r\n\t\t<li>Avoid contact with skin.</li>\r\n\t</ul>\r\n\t</li>\r\n\t<li><strong>Timing: </strong>Do not pack hair tightly.\r\n\t<ul>\r\n\t\t<li>Lift hair throughout processing to allow air circulation and even oxidation.</li>\r\n\t\t<li>Check frequently, at least every 3-5 minutes until desired results are achieved.</li>\r\n\t\t<li>Processing time depends on the desired degree of lift and condition of the hair. Never leave the product on hair longer than 50 minutes for total processing time.</li>\r\n\t\t<li>When processing under heat, never process for longer than 15 minutes.</li>\r\n\t\t<li>The processing time while under heat will be determined by hair texture and condition.</li>\r\n\t</ul>\r\n\t</li>\r\n\t<li><strong>Rinsing: </strong>Completely rinse with lukewarm water and thoroughly shampoo to remove any chemical residue.\r\n\t<ul>\r\n\t\t<li>Spray hair from roots to ends with CHI BOND &amp; SEAL to balance hair's pH and seal the cuticle.</li>\r\n\t</ul>\r\n\t</li>\r\n</ol>",
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src=\"https://www.armstrongmccall.com/dw/image/v2/BDJL_PRD/on/demandware.static/-/Sites-cosmoprof-master-catalog/default/dw83f53b5d/images/chi/019259.jpg?sw=650&amp;sh=650&amp;sfrm=png\" data-zoom=\"https://www.armstrongmccall.com/dw/image/v2/BDJL_PRD/on/demandware.static/-/Sites-cosmoprof-master-catalog/default/dw83f53b5d/images/chi/019259.jpg?sw=1500&amp;sh=1500&amp;sfrm=png\" class=\"\" alt=\"Bleach &amp; Shine Lightener\" itemprop=\"image\"/>\n                \n            </div>\n        </div>\n    \n    \n</div>\n\n    \n\n\n<div class=\"pdp-dots-container carousel-content\">\n    \n</div>\n\n\n\n\n        \n\n\n\n\n\n\n\n\n      </div>\n    </div>\n    \n    \n      \n    \n    <div class=\"col-12 col-md-6\">\n      <div class=\"product-quickview__detail\">\n        <section class=\"product-quickview__info\">\n\n          <!-- Availability -->\n          <div class=\"available-msgs\"></div>\n\n          <!-- Product Name -->\n          <h1 class=\"product-name\">\n            Bleach &amp; Shine Lightener\n          </h1>\n\n          <!-- SubBrand / Brand Link -->\n          <h5>\n            \n              <a href=\"/search-show?q=CHI%20Color\" class=\"pdp-brand\">\n                CHI Color\n              </a>\n            \n            \n              <meta itemprop=\"brand\" content=\"CHI\">\n              <span class=\"pdp-by\">by</span>\n              <a href=\"/shop-by-brand/chi\" class=\"pdp-brand\">\n                CHI\n              </a>\n            \n          </h5>\n\n          <!-- Prices -->\n          <div class=\"prices\">\n            \n            \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n  <span class=\"logintoviewprice d-none\"><a class=\"js-gtm-beginlogin\" href=\"https://www.armstrongmccall.com/login\" data-gtm-eventlocation=\"product tile\">Login</a> or <a class=\"js-gtm-vsustart\" data-gtm-eventlocation=\"product tile\" href=\"https://www.armstrongmccall.com/signup\">Register</a> to buy</span>\n\n          </div>\n\n          <div class=\"product-number-rating clearfix\">\n\n            <!-- Product Number -->\n            <div class=\"product-number\">\n              <!-- Style ID -->\n              \n              <span class=\"product-id-label \">\n                SKU&#35;:\n              </span>\n              <span class=\"product-id\" itemprop=\"productID\" data-pid=\"USA-019259\">\n                USA-019259\n              </span>\n\n              <!-- UPC Number -->\n              \n              <span class=\"upc-wrapper \">\n                <span class=\"upc-id-label\">\n                  UPC&#35;:\n                </span>\n                <span class=\"upc-id\">\n                  \n                    633911829295\n                  \n                </span>\n              </span>\n            </div>\n\n          </div>\n\n          <!-- Applicable Promotions -->\n         \n            <div class=\"row js-promotion-messaging d-none\">\n              <div class=\"col-12 align-self-center\">\n                <div class=\"promotion_container centered my-2\">\n                  <div class=\"promotion_wrapper transparent\">\n                    <img src=\"/on/demandware.static/Sites-CosmoProf-USA-Portals-Site/-/default/dw8b3b6bf3/images/icons/promotionBadge.svg\" alt=\"Offers Available\" />\n                    <div class=\"button-tertiary-big\" >\n                      Offers Available </div>\n                  </div>\n                </div>\n              </div>\n            </div>\n\n        </section>\n\n        <div class=\"detail-panel\">\n          <!-- Attributes -->\n          <section class=\"attributes\">\n            <div class=\"col-12 p-4\">\n\n              \n\n              <div>\n\n                <div class=\"mb-3 d-flex align-items-center justify-content-around\">\n\n                  \n                    <!-- Quantity -->\n                    \n\n\n\n\n  \n  \n</iselseif>\n\n\n\n\n\n\n\n  \n\n\n\n\n\n\n\n\n\n\n\n\n  \n  \n\n\n\n\n\n\n\n\n\n\n<div class=\"quantity-container  \">\n  <span class=\"loginPopover\" role=\"tooltip\" data-placement=\"top\" data-toggle=\"popover\" data-trigger=\"hover\" data-content=\"<a href='/login' class=js-gtm-beginlogin data-gtm-eventlocation=pdp>Log in</a> or <a href='/signup' class=js-gtm-vsustart data-gtm-eventlocation=pdp>Register</a> to add to your bag.\"></span>\n  <div class=\"quantity-container-plus-minus expanded \">\n    <button class=\"qty-minus qty-btn disabled\"><span>&minus;</span></button>\n    <input id=\"quantity-input-USA-019259\"\n      type=\"number\"\n      name=\"quantity-input\"\n      class=\"quantity qty-btn-input numeric-only\"\n      min=\"0\"\n      max=\"300\"\n      value=\"1\"\n      data-pid=\"USA-019259\"\n      data-product-type=\"variant\"\n      data-swatch-pid=\"false\"\n      data-quantity-limit=\"\"\n      data-stm-max=\"0\"\n      data-sdd-inventory=\"0\"\n      data-bopis-max=\"0\"\n      data-sdd-max=\"0\"\n      data-max-quantity=\"300\"\n      data-grid-qty-error=\"false\"\n      data-grid-base-url=\"/on/demandware.store/Sites-CosmoProf-USA-Portals-Site/default/Product-AvailabilityJson?pids=\"\n\n      \n\n      \n        data-url=\"/on/demandware.store/Sites-CosmoProf-USA-Portals-Site/default/Product-Variation?pid=USA-019259\"\n      \n\n      \n        data-variation-url=\"/on/demandware.store/Sites-CosmoProf-USA-Portals-Site/default/Product-Variation?pid=false\"\n      \n\n      \n\n      \n\n    />\n    <button class=\"qty-plus qty-btn disabled\"><span>&plus;</span></button>\n  </div>\n</div>\n                  \n\n                  <!-- Add To Cart -->\n                  <div class=\"add-item-to-bag\">\n                    \n                      <input type=\"hidden\" class=\"add-to-cart-url\" value=\"/on/demandware.store/Sites-CosmoProf-USA-Portals-Site/default/Cart-AddProduct\">\n                      <div class=\"cart-and-ipay\">\n                        \n                          <a href=\"/login\" class=\"login-or-register-to-shop button-primary-big text-nowrap js-gtm-beginlogin quickview-login-btn\" data-gtm-eventlocation=\"quickview\">\n                            Log in or Register to Shop\n                          </a>\n                      \n                      </div>\n                    \n                  </div>\n\n                </div>\n\n                \n                  \n\n\n     \n\n\n\n  \n  \n</iselseif>\n\n\n\n\n\n\n\n\n<div class=\"js-availability-msg-USA-019259 js-availability-msg-pdp-size availablity-msg-parent hide\">\n  <div class=\"maxQty-error-msg-quickview d-flex align-items-center justify-content-between\">\n    <div class=\"availability-flex-wrapper\">\n      \n        <img src=\"/on/demandware.static/Sites-CosmoProf-USA-Portals-Site/-/default/dw544dc98a/images/icons/exclamation-circle-new.svg\" alt=\"warning-info\" class=\"mr-0\" />\n      \n      <span class=\"availability_msg ml-1\"></span>\n    </div>\n    \n      <span class=\"close-icon\">\n        <img class=\"close__icon\" src=\"/on/demandware.static/Sites-CosmoProf-USA-Portals-Site/-/default/dwf076947e/images/close-x-red.svg\" alt=\"close\" />\n      </span>\n    \n  </div>\n</div>\n                \n\n                \n                \n                  <div class=\"warning-wrapper geprErrorMessagePDP d-none\">\n                    Not available for standard shipping\n                  </div>\n                \n\n                <!-- WishList Link -->\n                <div class=\"wishlist-qv-container col-4 mt-3 mb-3\" data-loadurl=\"/on/demandware.store/Sites-CosmoProf-USA-Portals-Site/default/Wishlist-WishListOptions?pid=USA-019259\">\n                </div>\n\n              </div>\n\n              <!-- Variation Attributes -->\n              \n                \n                    <div data-attr=\"size\">\n                      \n\n\n  \n    \n  \n\n  \n\n\n\n<div class=\"color-container col-12\">\n\n  <label id=\"variant-size\" class='js-old-pdp-selected-label size '>\n      Size: <span>16 oz.</span>\n  </label>\n\n   \n    <div class=\"attribute \">\n      \n      \n        <!-- Attribute Values Drop Down Menu -->\n        \n          \n            \n              \n              \n\n          \n            \n          \n          \n            <button value=\"/on/demandware.store/Sites-CosmoProf-USA-Portals-Site/default/Product-Variation?pid=USA-019259&amp;quantity=1\"\n            id=\"USA-019259\"\n            data-attr-value=\"Size: 16 oz.\"\n            data-variation-id = \"16_oz.\"\n            data-bopissufficient = \"false\"\n            data-pid = \"USA-019259\"\n            data-bopis-max = \"0\"\n            data-stm-max = \"0\"\n            data-sdd-max = \"0\"\n            data-sdd-inventory = \"0\"\n            data-quantity-limit = \"\"\n            data-max-quantity = \"300\"\n            selected\n            disabled\n            class=\"attribute-variant-btn select-size selected\" data-noquantityurl=\"/on/demandware.store/Sites-CosmoProf-USA-Portals-Site/default/Product-Variation?pid=USA-019259\">\n              <span>16 oz.</span>\n            </button>\n          \n        \n          \n            \n          \n            \n              \n              \n\n          \n            \n          \n          \n            <button value=\"/on/demandware.store/Sites-CosmoProf-USA-Portals-Site/default/Product-Variation?pid=USA-022544&amp;quantity=1\"\n            id=\"USA-022544\"\n            data-attr-value=\"Size: 32 oz.\"\n            data-variation-id = \"32_oz.\"\n            data-bopissufficient = \"false\"\n            data-pid = \"USA-022544\"\n            data-bopis-max = \"0\"\n            data-stm-max = \"0\"\n            data-sdd-max = \"0\"\n            data-sdd-inventory = \"0\"\n            data-quantity-limit = \"\"\n            data-max-quantity = \"300\"\n            \n            disabled\n            class=\"attribute-variant-btn select-size \" data-noquantityurl=\"/on/demandware.store/Sites-CosmoProf-USA-Portals-Site/default/Product-Variation?pid=USA-022544\">\n              <span>32 oz.</span>\n            </button>\n          \n        \n      \n    </div>\n  \n\n</div>\n                    </div>\n                \n              \n\n              <input class=\"AvailabilityJsonURL\" type=\"hidden\" data-url=\"/on/demandware.store/Sites-CosmoProf-USA-Portals-Site/default/Product-AvailabilityJson?pids=USA-019259&amp;page=qv\">\n              <!-- Product Availability -->\n              <div class=\"d-sm-none col availability align-self-end \" data-ready-to-order=\"true\" data-available=\"true\">\n                                                                                                                                     \n              </div>\n            </div>\n\n            <hr>\n\n          </section>\n\n          \n            <!-- Options -->\n            \n          \n        </div>\n      </div>\n    </div>\n  </div>\n\n  \n  \n</div>\n\n<div class=\"modal-footer row align-items-end\">\n  <div class=\"hidden-xs-down col availability align-self-end global-availability\"\n    data-ready-to-order=\"true\" data-available=\"true\">\n                                                                                                                         \n  </div>\n</div>",
  "productUrl": "/USA-019259.html"
}