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    "longDescription": "<strong>Design Essentials&reg; Sensitive Scalp Relaxer System&nbsp;</strong>is a&nbsp;conditioning relaxer designed to straighten the hair of clients with special scalp needs without irritation or&nbsp;discomfort. Ideal for hair with low to normal porosity and medium to thick or coarse textures.",
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    "directions": "<ol>\r\n\t<li>Separate the hair into four sections.</li>\r\n\t<li>Apply Restore Vitamin Treatment to previously chemically treated hair, comb through for even distribution and DO NOT RINSE.</li>\r\n\t<li>Apply Calm Soothing Scalp Protection to the scalp using &frac14;-inch sections, parting throughout the head.</li>\r\n\t<li>Mix 1.33 oz. Liquid Activator (Part B) into Sensitive&nbsp;Scalp Relaxer (Part A) thoroughly</li>\r\n\t<li>Wearing protective gloves, apply relaxer 1/8 inch from scalp, on new growth.</li>\r\n\t<li>Repeat process until entire head is covered.</li>\r\n\t<li>After application, begin smoothing area where&nbsp;first applied, working in same direction as initial application.</li>\r\n</ol>\r\n\r\n\r\n<strong>Timing by Texture</strong>\r\n<ul>\r\n<li>Medium:&nbsp;18 minutes</li>\r\n\r\n<li>Thick/Coarse:&nbsp;20 minutes</li>\r\n</ul>\r\n\r\n<strong>NOTE:</strong>&nbsp;All relaxer applications should not exceed 20 minutes for total processing. After the Liquid Activator (Part B) has been combined with the Sensitive Scalp Relaxer (Part A), it must be used within 24 hours and be discarded thereafter. No relaxer application should exceed 20 minutes total processing time.<br>\r\n<strong>Warning:</strong> You must follow directions carefully to avoid skin and scalp burns, hair loss, and eye injury. Do not use if scalp is irritated or injured. If product gets into eyes, rinse out immediately and consult&nbsp;a physician. For external use only. If swallowed, consult a physician. Keep hair away from open flame or any source of ignition. Keep out of reach of children.",
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