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    "productName": "Crafting Pomade",
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    "manufacturerName": "COLORPROOF EVOLVED COLOR CARE-JDA US",
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    "longDescription": "Craft your style with this modern cult classic for unstoppable texture, long-lasting pliable hold and extreme shine. Powered by our next generation polymer blend and Kaolin clay, this hybrid styler allows you to mold and move hair with dry, glossy shine, humidity resistance and maximum color and heat protection.",
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    "ingredients": "We are obsessed with excellence. We use only the finest, next generation, super luxury ingredients to deliver superior product performance that dramatically improves hair condition while maximizing color retention.<br>\nAll color fades with time due to shampooing with harsh surfactants, heat styling and environmental factors such as exposure to UVA/UVB rays, which lessens the pigments deposited in hair causing fadeage and damage. ColorProof formulas resist fadeage and reverse damage by utilizing a proprietary combination of the newest technologically advanced ingredients fused together for unsurpassed performance including:<br>\nADVANCED COLORLAST SYSTEMTM FEATURING CHROMAVEIL® & HELIOGENOL®<br>\nBreakthrough ingredients that together provide powerful full spectrum UVA/UVB color protection.<br>\nPROPRIETARY SULFATE-FREE/SALT-FREE BLEND OF 7 SURFACTANTS<br>\nNot all sulfate-free shampoos are created equal. ColorProof shampoos rise above utilizing an exclusive blend of the newest, super premium surfactants to deliver the most gentle cleansing possible with an explosively billowy lather that rinses clean and provides 96% color retention.* The result is clean, healthy hair with exceptional color vibrancy.<br>\nNANO TECHNOLOGY<br>\nNano-sized particles (1/50,000 the size of a human hair) allow active ingredients to safely penetrate deeper into the hair shaft to strengthen, repair, add shine, increase color vibrancy and deliver maximum color and heat protection while dramatically improving hair condition like never before possible.<br>\nANTI-AGING INGREDIENTS<br>\nA powerful blend of ingredients restore elasticity and tensile strength while adding exquisite shine, returning hair to its most youthful condition possible.<br>\nNEW FLEXSHIELD TECHNOLOGY<br>\nRevolutionary polymers shrink wrap hair for unsurpassed heat and color protection up to 450°.<br>\nPROTEIN POWER COMPLEX<br>\nSuperior blend of proteins derived from potatoes and soybeans increase elasticity and tensile strength while repairing and restoring hair.<br>\nCERTIFIED ORGANIC BOTANICALS<br>\nProvide natural conditioning to balance, nourish, and protect.",
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