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Easy to mix and apply liquid formula features PDS coloring system that can be used for permanent, demi-permanent and semi-permanent color formulations. CHI shine shades offers the ability to deposit lift, tone, correct, and refresh all color tones, perfect for maximizing color services in the salon.", "shortDescription": null, "bulletList": null, "directions": "
    \r\n\t
  1. Determine the Natural Level You are Starting From.
    2. \r\n\t
  2. Determine the Level You Wish to Achieve: The purpose of a professional consultation is to identify and understand clients’ expectations of the coloring service. When deciding on levels, these are the 4 types of color results that can be achieved with CHI Ionic Shine Shades Liquid Hair Color.
    3. \r\n\t
  3. Determine the Tone Desired: The next step in color selection is choosing the tone you wish to achieve: cool, neutral, or warm. The final color result will be a combination of the color dyes and natural underlying pigmentation of the hair.
    4. \r\n\t
  4. Determine the Volume of Generator Needed: CHI Color Generators are formulated to give up to 1 level of lift for every 10 volume of developer used. Always strand test prior to any application. 10 Volume: Up to 1 level and for Semi and Demi-Permanent formulations. 10 Volume - 40 Volume: For Permanent Color formulations.
    5. \r\n
\r\n
\r\nPermanent Haircolor Formulations: 
\r\n
    \r\n\t
  1. Mixing: 1:1 10, 20, 30 or 40 Vol.
    2. \r\n\t
  2. Timing: Room temp - Up to 30 minutes. Low heat - 10 minutes.
    3. \r\n\t
  3. Gray Coverage: 1:1 Color: Generator 20 Vol.
    4. \r\n\t
  4. Timing: Room temp timing - 30-45 minutes. Low heat - 10 minutes.
    5. \r\n
\r\n
Demi & Semi-Permanent Haircolor Formulations: 
\r\n
    \r\n\t
  1. Vibrant Shine Formula: 2:1 2-Color, 1-10 Vol. Generator or 1:1:1 1-Color, 1-10 Vol. Gen., 1 Clear.
    2. \r\n\t
  2. Timing: Room temp - Up to 30 minutes. Low heat - 10 minutes.
    3. \r\n\t
  3. Conditioning Glaze Formula: 1:1:1 1-Color, 1-10 Vol. Gen., 1 Color Lock.
    4. \r\n\t
  4. Timing: 15 minutes.
    5. \r\n
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"images": { "swatch": [ { "alt": "8RV Extra Light Red Violet Plus", "url": "https://www.armstrongmccall.com/dw/image/v2/BDJL_PRD/on/demandware.static/-/Sites-cosmoprof-master-catalog/default/dw0425e6e1/images/chi/638698_s.png?sw=60&sh=60", "title": "8RV Extra Light Red Violet Plus" } ] } }, { "id": "10S_Extra_Light_Silver_Blonde", "description": null, "displayValue": "10S Extra Light Silver Blonde", "value": "10S_Extra_Light_Silver_Blonde", "selected": false, "geprRestricted": false, "selectable": false, "skuID": "USA-638668", "UPC": "633911764091", "orderLevel": "10", "variantRank": "56", "shadeLabel": "10S", "onSale": false, "images": { "swatch": [ { "alt": "10S Extra Light Silver Blonde", "url": "https://www.armstrongmccall.com/dw/image/v2/BDJL_PRD/on/demandware.static/-/Sites-cosmoprof-master-catalog/default/dw6ffaab71/images/chi/638668_s.png?sw=60&sh=60", "title": "10S Extra Light Silver Blonde" } ] } }, { "id": "11N_Extra_Light_Blonde_Plus", "description": null, "displayValue": 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"longDescription": "CHI Ionic Shine Shades is a versatile liquid color line that can be used as a standalone coloring system or in conjunction with CHI Ionic Permanent Shine Cream Hair Color. Easy to mix and apply liquid formula features PDS coloring system that can be used for permanent, demi-permanent and semi-permanent color formulations. CHI shine shades offers the ability to deposit lift, tone, correct, and refresh all color tones, perfect for maximizing color services in the salon.", "shortDescription": null, "bulletList": null, "directions": "
    \r\n\t
  1. Determine the Natural Level You are Starting From.
    2. \r\n\t
  2. Determine the Level You Wish to Achieve: The purpose of a professional consultation is to identify and understand clients’ expectations of the coloring service. When deciding on levels, these are the 4 types of color results that can be achieved with CHI Ionic Shine Shades Liquid Hair Color.
    3. \r\n\t
  3. Determine the Tone Desired: The next step in color selection is choosing the tone you wish to achieve: cool, neutral, or warm. The final color result will be a combination of the color dyes and natural underlying pigmentation of the hair.
    4. \r\n\t
  4. Determine the Volume of Generator Needed: CHI Color Generators are formulated to give up to 1 level of lift for every 10 volume of developer used. Always strand test prior to any application. 10 Volume: Up to 1 level and for Semi and Demi-Permanent formulations. 10 Volume - 40 Volume: For Permanent Color formulations.
    5. \r\n
\r\n
\r\nPermanent Haircolor Formulations: 
\r\n
    \r\n\t
  1. Mixing: 1:1 10, 20, 30 or 40 Vol.
    2. \r\n\t
  2. Timing: Room temp - Up to 30 minutes. Low heat - 10 minutes.
    3. \r\n\t
  3. Gray Coverage: 1:1 Color: Generator 20 Vol.
    4. \r\n\t
  4. Timing: Room temp timing - 30-45 minutes. Low heat - 10 minutes.
    5. \r\n
\r\n
Demi & Semi-Permanent Haircolor Formulations: 
\r\n
    \r\n\t
  1. Vibrant Shine Formula: 2:1 2-Color, 1-10 Vol. Generator or 1:1:1 1-Color, 1-10 Vol. Gen., 1 Clear.
    2. \r\n\t
  2. Timing: Room temp - Up to 30 minutes. Low heat - 10 minutes.
    3. \r\n\t
  3. Conditioning Glaze Formula: 1:1:1 1-Color, 1-10 Vol. Gen., 1 Color Lock.
    4. \r\n\t
  4. Timing: 15 minutes.
    5. \r\n
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\nCHI Ionic Illuminate Shades usage recommendations:
\n? Dark Chocolate: Deposits deep, warm brown tones. -Recommended for natural hair color and color-treated hair to achieve deep, warm brown tones (levels 4-6).
\n? Coffee Bean: Deposits natural, light brown tones. - Recommended for natural hair color and color-treated hair to achieve cool, brown tones (levels 5-7).
\n? Red Auburn: Deposits vibrant, warm red tones. -Recommended for natural hair color and color-treated hair to achieve vibrant, warm red tones (levels 5-7).
\n? Mahogany Red: Deposits deep, red violet tones. - Recommended for natural hair color and color-treated hair to achieve deep red violet tones (levels 4-6).
\n? Golden Blonde: Deposits warm, blonde tones. Use to brighten blondes while adding a touch of golden tones. Recommended for natural hair color and color-treated hair to achieve golden warm, blonde tones (levels 7-10).
\n? Platinum Blonde: Deposits cool, platinum tones. Use to neutralize brassiness in light blondes. - Recommended for natural hair color and color-treated hair to achieve cool blonde tones (levels 7-10).
", "shortDescription": "D Status & No Inventory 10.24.24", "bulletList": null, "directions": "For a dose of pigment:
\n� Shampoo hair, rinse and towel dry.
\n� Apply CHI Ionic Color Illuminate Conditioner to hair and distribute evenly.
\n� Leave-in for 1-5 minutes and rinse.
\n� Use daily

\nFor more intense tones and longer lasting results:
\n� Shampoo, rinse and towel dry.
\n� Apply CHI Ionic Color Illuminate Conditioner to hair and distribute evenly
\n� Leave in for 5 minutes on low heat and cool down for 10 minutes or 20 minutes at room temperature
\n� Rinse and repeat as desired

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\nCan be used weekly or daily depending on desired results
\nSilk Amino Complex conditioning agents replenish moisture to chemically-treated hair
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\n? Coffee Bean: Deposits natural, light brown tones. - Recommended for natural hair color and color-treated hair to achieve cool, brown tones (levels 5-7).
\n? Red Auburn: Deposits vibrant, warm red tones. -Recommended for natural hair color and color-treated hair to achieve vibrant, warm red tones (levels 5-7).
\n? Mahogany Red: Deposits deep, red violet tones. - Recommended for natural hair color and color-treated hair to achieve deep red violet tones (levels 4-6).
\n? Golden Blonde: Deposits warm, blonde tones. Use to brighten blondes while adding a touch of golden tones. Recommended for natural hair color and color-treated hair to achieve golden warm, blonde tones (levels 7-10).
\n? Platinum Blonde: Deposits cool, platinum tones. Use to neutralize brassiness in light blondes. - Recommended for natural hair color and color-treated hair to achieve cool blonde tones (levels 7-10).
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\n� Use daily

\nFor more intense tones and longer lasting results:
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\n� Apply CHI Ionic Color Illuminate Conditioner to hair and distribute evenly
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\nCHI Ionic Illuminate Shades usage recommendations:
\n? Dark Chocolate: Deposits deep, warm brown tones. -Recommended for natural hair color and color-treated hair to achieve deep, warm brown tones (levels 4-6).
\n? Coffee Bean: Deposits natural, light brown tones. - Recommended for natural hair color and color-treated hair to achieve cool, brown tones (levels 5-7).
\n? Red Auburn: Deposits vibrant, warm red tones. -Recommended for natural hair color and color-treated hair to achieve vibrant, warm red tones (levels 5-7).
\n? Mahogany Red: Deposits deep, red violet tones. - Recommended for natural hair color and color-treated hair to achieve deep red violet tones (levels 4-6).
\n? Golden Blonde: Deposits warm, blonde tones. Use to brighten blondes while adding a touch of golden tones. Recommended for natural hair color and color-treated hair to achieve golden warm, blonde tones (levels 7-10).
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\n� Apply CHI Ionic Color Illuminate Conditioner to hair and distribute evenly.
\n� Leave-in for 1-5 minutes and rinse.
\n� Use daily

\nFor more intense tones and longer lasting results:
\n� Shampoo, rinse and towel dry.
\n� Apply CHI Ionic Color Illuminate Conditioner to hair and distribute evenly
\n� Leave in for 5 minutes on low heat and cool down for 10 minutes or 20 minutes at room temperature
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    3. \r\n\t
  3. Determine the Tone Desired: The next step in color selection is choosing the tone you wish to achieve: cool, neutral, or warm. The final color result will be a combination of the color dyes and natural underlying pigmentation of the hair.
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  1. Mixing: 1:1 10, 20, 30 or 40 Vol.
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  3. Gray Coverage: 1:1 Color: Generator 20 Vol.
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  4. Timing: Room temp timing - 30-45 minutes. Low heat - 10 minutes.
    5. \r\n
\r\n
Demi & Semi-Permanent Haircolor Formulations: 
\r\n
    \r\n\t
  1. Vibrant Shine Formula: 2:1 2-Color, 1-10 Vol. Generator or 1:1:1 1-Color, 1-10 Vol. Gen., 1 Clear.
    2. \r\n\t
  2. Timing: Room temp - Up to 30 minutes. Low heat - 10 minutes.
    3. \r\n\t
  3. Conditioning Glaze Formula: 1:1:1 1-Color, 1-10 Vol. Gen., 1 Color Lock.
    4. \r\n\t
  4. Timing: 15 minutes.
    5. \r\n
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\n4. Leve in for 5 minutes on low heat and cool down for 10 minutes at room temperature - OR - 20 minutes without heat
\n5. Rinse hair with cool water to seal cuticle and lock in color results
\n6. Style as desired using CHI products", "ingredients": "Key Ingredients:
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\nSilk Amino Complex conditioning agents replenish moisture to chemically-treated hair
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    \r\n\t
  1. Determine the Natural Level You are Starting From.
    2. \r\n\t
  2. Determine the Level You Wish to Achieve: The purpose of a professional consultation is to identify and understand clients’ expectations of the coloring service. When deciding on levels, these are the 4 types of color results that can be achieved with CHI Ionic Shine Shades Liquid Hair Color.
    3. \r\n\t
  3. Determine the Tone Desired: The next step in color selection is choosing the tone you wish to achieve: cool, neutral, or warm. The final color result will be a combination of the color dyes and natural underlying pigmentation of the hair.
    4. \r\n\t
  4. Determine the Volume of Generator Needed: CHI Color Generators are formulated to give up to 1 level of lift for every 10 volume of developer used. Always strand test prior to any application. 10 Volume: Up to 1 level and for Semi and Demi-Permanent formulations. 10 Volume - 40 Volume: For Permanent Color formulations.
    5. \r\n
\r\n
\r\nPermanent Haircolor Formulations: 
\r\n
    \r\n\t
  1. Mixing: 1:1 10, 20, 30 or 40 Vol.
    2. \r\n\t
  2. Timing: Room temp - Up to 30 minutes. Low heat - 10 minutes.
    3. \r\n\t
  3. Gray Coverage: 1:1 Color: Generator 20 Vol.
    4. \r\n\t
  4. Timing: Room temp timing - 30-45 minutes. Low heat - 10 minutes.
    5. \r\n
\r\n
Demi & Semi-Permanent Haircolor Formulations: 
\r\n
    \r\n\t
  1. Vibrant Shine Formula: 2:1 2-Color, 1-10 Vol. Generator or 1:1:1 1-Color, 1-10 Vol. Gen., 1 Clear.
    2. \r\n\t
  2. Timing: Room temp - Up to 30 minutes. Low heat - 10 minutes.
    3. \r\n\t
  3. Conditioning Glaze Formula: 1:1:1 1-Color, 1-10 Vol. Gen., 1 Color Lock.
    4. \r\n\t
  4. Timing: 15 minutes.
    5. \r\n
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