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    "longDescription": "Hot Tools� IONIC Professional Dryer (model 1023PL) utilizes high-quality features in a sleek, elegant design. The dryer is equipped with 1875 Watts for faster, continuous airflow and uses advanced IONIC technology for reduced frizz, delivering shinier, softer results on any hair type. The dryers� smooth exterior, outline the high-performance control switches and cool shot button that allow for variable heat and speed combinations perfect for today�s hairstyles. Other professional features\ninclude concentrator, pik, and one-year Manufacturer's warranty.",
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